SOME INTERESTING SPECIMENS OF OUR FENDALL STRAWBERRIES 
FENDALL has spruni? into universal popularity more quickly than any other variety originated in recent years. And this 
popularity is fully merited because of its extraordinary qualities. It has a record yield of nearlv n.OOJ quarts to the acre, 
and the fruit is of hiKhest quality and is everywhere a favorite with those who grow extensive fields of strawberries or only a 
family patch. Fendall is a pistillate variety. It is noted for its Kreat vigor of plant-irrowth, unusual size of berry, delicious 
flavor, unexcelled productiveness, beauty and symmetry of its varied forms and unusually larpre and powerful root system. 
When Fendall is set between rows composed on the one hand of a mid-season bisexual and on the other, of a late bisexual, every 
blossom develops into a berry, and the bie, beautiful berries lie in windrows ready for the hand of the picker. We have an un- 
usually fine crop of Kendalls for delivery in 1913. but the steadily increasing popularity of this variety makes it important that 
orders be booked early. It will become a leader with all who give it a trial. Fendall is grown only at Three Rivers and Twin Jails. 
ward the lighter they will be, and this represents 
a distinct saving in transportation charges. 
Have the plants come forward and neel them 
in. A thousand plants will occupy a trench about 
fifteen feet in length, and it will require only a 
few minutes of time to heel them in; and should 
the weather turn cool enough to freeze, it will 
require not more than five minutes' time to cover 
them lightly with straw or coarse hay in the 
evening and to part the straw from over the 
plants again the next morning. 
Heeling in is a good thing for the plants under 
any circumstances. If they have become warm 
in the box, heeling them in in cool, moist earth 
tends to draw from the plants this heat and to 
bring them back to the condition in which they 
were when dug. Plants that have reached us in 
doubtful condition have, when heeled in as above 
described, come out perfectly and shown them- 
selves to be possessed of their original vitality, 
whereas had they been promptly set out the 
chances might have been against them. 
We wish to say here that we have the very 
best method for late shipment of plants ever de- 
vised, but we are anxious that our customers 
shall have the very best of success with their 
plants; therefore this advice. Here are some 
letters from customers that have adopted our 
plan of heeling in, and we are sure that all who 
will do as they have done will be greatly pleased 
with results: 
Zion City, 111.. May 15. 1912. "The plants you shipped me 
April 18 were received the following day and were heeletl in 
where they remained for a long time. Notwithstanding this 
fact, they are satisfactory in every way. and have come out 
very nicely. The strong, long roots were still healthy and 
vigorous when at last we were able to set them out." 
Frank Klock. 
Palatine Bridge, N. Y., July 4, 1912. "I held the plants 
after they came by heeling them in for more than a week, and 
they were almost better f6r it when ready to set, and then I 
had my ground in shape for them." David G. Roller. 
Dayton, Ohio. Feb. 10. 1912. "I set out 1600 plants last 
spring. It was so wet when I received them that 1 could not 
set them out. so 1 heeled them in for three weeks and never 
lost a single plant from heoling-in— this notwithstanding the 
terrific drouth that followed. I never saw as fine a patch 
any where else." Albert Nash. 
Muncie. Ind.. May 13. 1912. "I have always found that 
plants heeled in for a while will do better for late planting in 
the spring than freshly dug plants." Louis G. Comings. 
IN considering the illustrations of the strawber- 
ries used in this book to designate certain va- 
rieties, it should be borne in mind that the 
berries of no variety are all exactly alike, but re- 
present many variations of type. However, each 
variety, as a rule, develops a dominating type — 
that is, the majority of its fruit is likely to be of a 
certain form. Therefore, in selecting berries for 
