The Meaning of 
Kellogg Service 
E! 
bears his honored 
high standing, its 
of that great and 
world — for Kel 
in Europe, in 
as well as in 
section of Can 
That is the keynote, the central 
purpos'j, the foundation principle, 
the end and aim and watchword of 
this company. For more than thirty years the 
^ ^ institution founded by E. M. Kellogg, and which still 
name, has been known throughout the horticultural world for its 
progressive methods, its sincere desire to serve the best, interests 
growing public which represents the strawberry interests of the 
logg Plants are grown and the Kellogg Way is known and practiced 
Asia, in Australasia, in the isles of the Atlantic and the Pacific, 
nearly every agricultural county in the United States, and in every 
ada. Thus the Kellogg public includes the entire sweep of the vast 
surface of "this terrestrial ball," and the call to service is a mighty one, requiring the best 
that is to be had in our particular line of endeavor. 
The history of the Kellogg Company is the history in epitome of the entire strawberry 
world. When the Kellogg farm was established it was with the distinct purpose of broad- 
ening the scope of this field of endeavor and raising it to the dignity and importance it 
now has achieved. When our work was begun a carload of strawberries was something 
rarely known, and a shipment of that size was a wonderful event to be talked about for 
years as reflecting the magnitude and commercial prominence of the city from which it 
came. Now trainloads of strawberries are shipped daily to the larger markets of the coun- 
try from many centers, and the strawberry crop in the United States ranks second only 
to the apple crop in magnitude and commercial importance. The part performed by this 
company in bringing about this extraordinary development is recognized everywhere, and 
has brought forth many expressions of appreciation and congratulation from the highest 
horticultural authorities in the land, and from the scientists of Europe as well. 
We have proved to the world that the strawberry is as amenable to scientific culture 
and improvement by selection and breeding as is the apple tree in horticulture, or the horse, 
or cow or sheep or fowl in the animal kingdom. We set our own ideals and steadily 
have worked them out until, after more than thirty years of service to the public, this 
company stands the recognized authority in everything that relates to strawberry affairs. 
That the great public we seek to serve appreciates our efforts is most gratifying. But 
more than that, it stimulates to even greater endeavor, and so, year after year, we come 
to our patrons with the latest discoveries in the horticultural world, or with new and ap- 
proved varieties that are worth while and which create an actual improvement, permanent 
in character, in the strawberry realm, adding not only to the world's wealth as expressed in 
horticulture and commerce but to the world's joy and pleasure as well. 
Thousands of growers, scattered from one end of this .1 
continent to the other, pay tribute to the Kellogg 
plants and the manner in which our serv- 
ice is extended to them. Eor our 
interest in a customer does 
not cease with the delivery 
of a consignment of plants. 
' Our correspondence bureau 
is an ever-present help to 
those who require assistance 
and instruction, and its full 
resources always are at the 
command of those who buy 
our plants. And the cordial 
acknowledgements we re- fvM^K^^^^^^K^^Sjif^ 
ceive from our friends the Bii^BB^^^BnH^&. 
Page Three 
