m 
a 
letters of good fellowship and 
friendly feeling that come to 
us from day to day, "warm 
the cockles of the heart" and 
Z I turn the day's task into pleas- 
arable service. Indeed, the 
success of those who use the 
S2 Kellogg plants and follow' 
•gg, the Kellogg way is a source 
^ o of as much gratification to us 
So as are the profits derived 
j,-o from the business. 
"Your plants are the best 
I have ever grown," writes 
" one customer. "And the 
>;s clear instruction you give, 
go, and the prompt replies you 
'^i send to direct inquiries ren- 
§ s| der it possible, even in the 
H ^« case of a novice like myself, 
to understand what to do 
w |« and thus make success cer- 
^ go tain." Tributes of similar 
ll import come to us in great 
H ^'g numbers. They prove our 
w ift claims that the spirit and ac- 
. 'g| tion of this company is one 
^ S^. of broad, generous and freely 
^ §2 given service to our patrons. 
In the scientific depart- 
^ %U ment of the line of horticul- 
z gS ture we represent, this com- 
0 S| pany always has been the 
p world's leader. We have 
a faithfully worked out our 
§ -ng own ideals months and years 
I before submitting them to 
y 2^ the public, thus insuring the 
^& people against loss while 
adding largely to their source 
of profits. Test after test, 
3 ■O'o year after year, with some 
J promismg variety, only to 
1 "2 find that it could not pass the 
i| standards we set for a Kel- 
logg product, and that par- 
^1 ticular variety is rejected. 
Then Comes a Kellogg's Prize 
^-^ Then we secure, once in a 
great while, a Kellogg's 
Prize, pronounced by spe- 
iE';; cialists the most perfect berry 
ever grown, in yield, in qual- 
o ity, in reliability, in beauty 
of form, in its extraordinary 
a a, flavor, in its surpassing at- 
^ traetiveness when placed on 
the market. And something 
