A Guide to Victory 
1 1 It is the realization of one's brightest dream ; it cheers, 
inspires and satisfies. It fills the world with radiance 
and makes life beautiful and sweet. Victory spells many 
another thing — it spells patience and endeavor; it spells 
intelligent effort and faithful performance; it speaks of 
duty done and of attention to infinite detail. But if all these 
are spelled out of Victory, it is the order of victory that is 
spelled out of them that is the more valuable and enduring 
because so dearly won. This book is a record of victory on the 
one hand and, like all true records of this kind, it is an inspira- 
tion and a guide to victory on the other. The triumphs of the 
Kellogg methods over old and obsolete ways of doing things, the 
steady and increasingly wonderful advance of the Kellogg ideas in the world of horti- 
culture, and the marvelous growth of the business of this company form a romantic 
and inspiring chapter in the history of American enterprise. The season of 1908 
witnessed an increase in the number of plants sold over any preceding year in the 
history of the R. M. Kellogg Co. in excess of 3,000,000, the total number sold last 
year being little short of 25,000,000 plants. And the outlook for 1909 is for the 
finest crop of plants ever grown in the history of the company; while from the busi- 
ness side it may be interesting to know that customers were filing orders for 1909 
delivery before the shipping season of 1908 had reached its close. 
But it is not the chief object of this book to set forth the strength of the R. M. 
Kellogg Co., or the glory of Kellogg Thoroughbred Strawberry Plants. It is to point 
out the way to success and prosperity to others by telling them in detail how victory 
in strawberry growing surely may be achieved; and to this end such a wealth of 
illustration has been provided as to make every lesson taught so clear, so graphic, that 
no one who will read the words and seek to comprehend the pictures but will be able 
to enter upon this most delightful and profitable line of horticulture in absolute con- 
fidence that success will crown his efforts. It is now and always has been the policy 
of this company to furnish its customers with the most complete instructions as to 
methods of handling the entire business of strawberry production and marketing. And 
though it is due to the splendid accomplishments of the Kellogg strain of plants in the 
fruiting bed that we occupy the high place in the horticultural world generally accorded 
this company, it is to the careful and thorough-going nature of the instruction and 
advice and the other aids we extend to grow- 
ers that we owe the extraordinary growth 
of patronage that calls for an annual output 
of plants of such magnitude as we have in- 
dicated. None may read the glowing letters 
of appreciation which have been selected 
from many thousands like them for publica- 
tion in this book, in which our patrons give 
testimony to their satisfaction and delight 
with our plants and gratitude for assistance 
rendered, or note the extraordinary views in 
fields and patches of our Thoroughbred 
plants grown under our direction, without 
being convinced that Kellogg plants and 
Kellogg methods, when intelligently used 
together, lead to certain and assured victory. 
Kellogg's Pedigree Plants Simply 
Wonderful 
TN a letter written us under date of January 22, 
1908, Homer Cronk. of Colfax, Washington, says: 
' It is wilfi pleasure tliat I write this letter, prai^in^: 
the work of the Kellogg Pedigree Strawberry I'lants 
as compared with the performance of common stock. 
We received our first plants from you in the spring 
of 1904, and have had ample opportunity to observe 
their performance in the fruiting beds for three suc- 
cessive seasons. 1 can only describe it in a vague 
way by the one word Wonderful! As hundreds of 
your customers report, the berries are the wonder of 
the country — so large, so meaty, so rich and highly 
colored. What arc my methods of marketing ? Well, 
I don't bother my head about that, c-vcept to pack the 
berries in the best and most attractive manner, name 
my price and deliver orders. All my berries are 
ordered over the telephone faster than they can be 
picked. My entire 1908 crop was engaged by an 
enterprising grocer of Colfax before the 1907 crop 
was more than two-thirds gathered." 
