2 GREAT CROPS OF STRAWBERRIES AND HOW TO GROW THEM 
E. M. Kellogg Co.. Three Rivers, Mich. 
Frank E. Beatty and his Residence 
TPHE residence of Mr. Beatty is located at the entrance to the great Kellogg Strawberry Plant Farm. Mr. Beatty is 
-•- president and general manager of the K. M. Kellogg Co. 
Plant Breeding and Selection 
"YY/'E ^^^1 t^hat it would be reflecting upon 
the intelligence of strawberry growers 
if we occupied large space in arguing the 
feasibility of improving plants by selection, 
because every intelligent fruit grower knows 
by experience that there is a great difference 
in plants and seeds. There was a time when 
it required a strong argument to convince the 
people of the merits of selection in both seeds 
and plants, and not until actual tests demon- 
strated the difference in favor of selected stock 
did the masses believe. 
For us to say that the Kellogg strain of 
Thoroughbred plants is superior to all 
others would be very acceptable to those who 
have tested the merits of our plants, but it 
might appear like boasting to those who are 
not acquainted with these plants, or who 
never have been so fortunate as to see our 
Thoroughbreds in fruit. And for the benefit 
of those who may be unacquainted with the 
Kellogg plants and the Kellogg way, we pub- 
lish just a few letters from old-time users of 
our Thoroughbreds which will be more con- 
vincing than anything we might say about 
ourselves. Read these letters; they appear 
on different pages of this book. Such letters, 
coming from cultivators of the strawberry, 
should convince any interested person that it 
is economy to use plants which come from se- 
lected mother plants of known fruiting 
vigor. 
If you were going to plant tomato seed to 
grow plants for your own setting, would you 
not prefer the seed from a perfect specimen 
Don't try to learn through errors and losses what we have learned about strawberry plants during a quarter of a century 
of experiment and success. You get this knowledge in concrete form when you buy our plants. 
