Desired 
Results 
Res>ilt of Selection— The World' 8 Champion Pacing Hoine 
greater strength to withstand attacks from fungi, 
better to resist drought, and, in general, to 
breed strong, vigorous, healthy 
plants, that will thrive and 
produce big crops of 
berries un- 
Securing the 
most ad- 
verse con- 
ditions of soil, climate 
and weather, and despite 
insect pests and fungous 
growths. This work is now 
being carried forward with 
sixty-five varieties, and the 
experience of years is being 
utilized in the constant im- 
provement of varieties throug 
the methods of selection and 
restriction. 
HEN the strawberry 
grower has such plants 
StrnwhiM-ry I'l.'iiit^ — 
A Kellogg Thoroughljred 
as these as the foundation for 
his enterprise, he starts out with 
the assurance that success is to ^ R,.s„it ot St-Uction-Woriti's 
be his. There are other things chnmpion stj^nwhi-rry 
to be done to make success 
complete: there are cultural 
methods to be followed, soil conditions to be 
considered, picking, pack- 
PUnts That j^^g j^^j marketing are to 
Insure ^^^^ -^^ ,.jgl^f 
Success ^.gi^j jj^^ g^i, 
if he start out with indifferent plants, plants that 
lack the power to develop big crops of luscious 
strawberries, there can be no real success, no 
matter how carefully the plants are cultivated, 
or how perfectly the rest of the details arc- 
worked out. You can't make a good milker 
out of a scrawny, under-sized cow with a small 
"barrel" and a poor milk-producing organism, 
or a racer out of a "scrub" horse. The 
power doesn't inhere in the animals themselves. 
No more can you get good results from a poor 
strawberry plant. It takes a well-bred and 
carefully built-up plant to do the work which 
the modern strawberry grower demands, and 
there are none in the world more noted for yield 
and quality than the Kellogg Thoroughbreds. 
BUT having perfectly developed plants the 
grower is encouraged to put forth his 
very best efforts, and no detail should be omitted 
that will aid the plants to do themselves and the 
grower proud. And first of all must be consid- 
ered the soil in which the plants are to be set 
and the big crops of rich 
, , . ° rr. Essential 
red fruit grown. i he j^.j 
strawberry is an accommo- Conditions 
dating plant, and it is hard 
to discourage it. It grows in sandy wastes, on 
flat prairie land composed of 
gumbo, and out from the 
Alpine rocks and from 
under the Alpine snows 
it peeps its head as soon 
.^.^' as the first promise of 
spring is visible. But it 
thrives and flourishes 
and bears abundantly 
only when it is gener- 
ously fed with the elements so necessary 
to its strength and productive powers, 
and where these elements abound it 
matters little what the nature of the 
soil. Indeed, if we will consider the 
soil only as a dish in which are placed 
the elements upon which these plants 
subsist and through the assimilation of 
which they grow and develop their mar- 
velous fruiting powers, we shall under- 
stand how simple it is to provide an 
environment for the strawberry that 
shall encourage it to do its best. One 
Result of Selection— World's Prize Dairy Cow 
