The Future Outlook 
BEATTY, President 
EAR FRIEND: 
I admit that it is difficult to predict the 
future with absolute certainty, but as I am at 
all times in close touch with business conditions and 
make a careful study of prices, supply and demand of 
commodities which enter into the production of food, 
naturally I am in a position to enjoy a very clear 
vision of the strawberry growers' future; and feel- 
ing that you should know conditions which are 
sure to develop, it shall be my aim to give you, 
in this short personal message, a glimpse of the 
strawberry future as I see it. 
In 1918, strawberries sold readily at 
15 to 25 cents per quart, and I predicted 
at that time that 1919 prices would be still 
higher. I was not at all surprised upon 
receiving reports from all sections of the 
country, to find that the 1919 strawberry 
crop had brought from 25 to 40 cents per 
quart. My 1918 prediction was realized, 
and I now predict with the fullest confi- 
dence, that strawberries are going to be in greater demand at higher prices for 
several years to come, than at any time in the past. If you will carefully consider 
the following facts, you will agree that I am justified in making this statement: 
In the first place, the strawberry is the most de'icious and most appetizing of 
all fruit. It is the first to ripen in the spring and th 3 last to ripen in the fall. More 
than this — people are just awakening to the wonderful value of strawberries in 
promoting and maintaining health. 
The present high cost of strawberries together with prospects for still higher 
prices, makes it decidedly to your best interest to grow your own strawberries, as 
the only way you can escape paying these high prices is by having your own straw- 
berry garden. This will give you your own strawberries absolutely free, because a 
strawberry garden which costs at the outset only a few dollars, will produc2 more 
berries than your family can use throughout the year, and the amount realized 
from the sale of the surplus berries will more than offset the cost of the garden, and 
undoubtedly give you a nice cash profit besides. 
If you are growing strawberries for market, you now have a greater opportunity 
to make a big profit than ever before. A letter received recently from one of our 
Western customers states that he made $ 10,000 from only six acres of strawberries 
last year, and another advises me that he sold more than $800 worth of berries 
from only one-fourth acre. An Ohio customer who had only a small strawberry 
garden, realized $200 cash profit after his family had been fully supplied, and one 
of our Pennsylvania customers is using the profits from his small strawberry 
garden in making payments on his home. And many similar reports from every 
section of the country assure me of the wonderful future for strawberry growers, 
regardless of their location and convince me beyond all question, that the coming 
years will more than verify what I have predicted. 
Trusting that you may profit by what 
I have said here, and assuring you that 
it will give me pleasure to assist you in 
growing strawberries either for home use 
or for market, I am Sincerely yours. 
coPYRioHT leao 3Y R, M. KKLLOaa CO. 
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