Conserving the Forces of Heredity 
JUST a quarter of a century ago the R. M. Kellogg Company was 
founded, and the chief foundation stone upon which its substan- 
tial walls have been built was an idea — the idea that the strawberry 
could be improved in quality and made a greater source of profit 
through breeding and selection. We have heard much during the 
past two years of the conservation of the world's great forces, and 
when the historians of the future shall come to write of the epochs 
that have marked the world's advance, they will place among the 
greatest influences to that end the work that America has done in 
stimulating the impulse of the people to conserve and utilize to their 
full the wonderful gifts and powers of nature that for so long had 
been permitted to lie dormant or to be only indifferently appreciated 
and employed. But long before President Roosevelt began his cam- 
paign in behalf of this work, and long before the American Breeders' 
Association was organized to assist and encourage a better understanding of the laws of 
KUSSELL M. KELLOGG 
Founder 
heredity and the practical way to 
breeding of better plants and 
pany was busily at work along 
provement of the strawberry as 
was thus accomplished, and what 
result of his efi'orts, is matter of 
proud, for these achievements 
This is a practical age, how- 
actual results. What, then, has 
way of proof of the efficacy of 
nection which ought to be sug- 
statement of the United States 
strawberries in the United States 
logg Thoroughbred plants have 
Rocky Mountains more than 
the Pacific Coast section, where 
FRANK E. BEATTY, Pres. 
America's Greatest 
Strawberry Expert 
conserve and utilize them in the 
animals, the founder of this com- 
these very lines, with the im- 
his special objective, and what 
is still being accomplished as a 
history of which we are justly 
have made for the world's uplift, 
ever, and success is measured by 
the Kellogg Company to offer by 
its work? One point in this con- 
gestive is found in the statistical 
census that the average crop of 
is 1,700 quarts to the acre. Kel- 
produced in the states east of the 
10,000 quarts to the acre, and in 
the strawberry has a fruiting 
season extending over several months, they have produced more than 15,000 quarts to the 
acre, or about nine times in excess of the average. One Californian 
sold his crop of Kellogg strawberries grown on two acres in 1907 
for nearly $3,000, and an Oregon customer sold $1,500 worth of 
strawberries from a single acre. Thousands of testimonials come vol- 
untarily from our customers to similar effect, and the proofs of their 
claims come to us in the form of beautiful photographs of their fields 
or in the still more practical cash records of sales of strawberries. 
Proof of another and quite as important a character is found 
in our experience on this farm with "run-out" plants — we never 
have known of such a thing. And it is an interesting horticultural 
fact that three of the most popular varieties of strawberries grown 
on the Kellogg farm — Warfield, Bederwood and Bubach — have been 
continuously bred and selected from the stock which was first 
brought on the farm twenty-three years ago. Not only have these 
old-time varieties not run out, but their increased fruiting power 
has grown to such an extent that they are now, year by year, beat- 
ing their own records of an earlier time. The importance of the work thus being done by 
this company is suggested by the recent statement of Willet M. Hayes, Assistant Secretary 
W. H. BURKE 
Secretary and Treasurer 
