^^^^$M'W^^^Wr SMALL FRUITS AND HOW HE_GROWS THEM I'^^t^^-^f^^j^'- 
Aruma 
AN IMPORTANT QUESTION. 
The question sometimes arises whether a 
"Pedigree Plant," with its high breeding and 
culture, will succeed on ordinary land with coni- 
tnon cuUiv:ition, as well as common plants? 
We might answer this question by asking 
another. Would a perfectly sound horse, which 
had been bred up carefully from the days of his 
coltship, be as valuable and pull as large a load as 
a broken-winded, ring-boned and spavined stager? 
Pedigree Plants, being possessed of a strong con- 
stitutional vii;or, will adapt themselves to changed 
conditions much better than scrub plants. 
Climatic conditions will always be a factor in 
fruit growing and may defeat the best laid plans, 
but since I commenced breeding up plants sixteen 
years ago I have never lost a crop nor had an 
unprofitable season. 
BEAUTIFUL BERRIES. 
The most beautiful berries are true to type, 
above medium and all of the same size. That is 
the advantage of Pedigree Plants. Their vigor 
enables them to bring their berries to the full sire 
of their variety. Some excessively large berries 
are needed for advertising purposes to get people 
to talking about you, but the average family pre- 
fers above medium in size, good texture, and rich 
flavor, hence the successful grower plants most 
largely of the medium sized varieties, and then 
gives careful culture to make them all grow large 
These are the money-makers. 
HOW TO SELL FRUIT. 
Never give the market a thought until the 
berries are ready, but spend your time growing 
such a grade of fruit that customers will wait for 
your coming. You will not have to run around to 
drum up trade. 
If your fruit Is right you will not have any 
trouble in arranging with the leading dealer to han- 
dle all >ou have. Get a neat circular letter printed 
describing your berries and have one left with every 
family who is a customer of your dealer, telling 
them where they can be had. Have notices put 
in the papers to the same effect. Our "squib" is 
generally one line: "To be happy eat Kellogg's 
berries," sold at "Wilson's." Put this in the paper 
in a dozen places. Of course it costs a little, but 
it sets everybody to thinking of you, and the extra 
price and ready sale meets all the bills, and you 
are ahead in the end. The mere fact that this will 
bring the dealer a large amount of extra trade will 
make him glad to pay you all there is in it to se- 
cure the agency. 
....^■i--,i...,.ll£i!LiiiJ«ijL..siji 
Soimyside 
Pack your fruit honestly in a nice clean box 
and don't forget to put some big berries in the 
bottom. The people will find them and give you 
a good deal of credit. If you ship to a distant 
city secure a reliable dealer in the same way and 
have a neat stencil or label which shall act as a 
trademark so that people will become accustomed 
to it and insi,st on having your brand. 
You will have no occasion to make consign- 
ments to a commission house but will be put to 
your wits' end to get enough fruit to supply regu- 
lar customers. 
Clyde 
