The Golden Opportunity 
RUSSELL M. KELLOGG 
Founder 
EIIS is the Golden Age of Horticulture. Never before have 
such intelligent thought and practical effort been expended 
in directing its development and in encouraging its advance 
all along the line. Science and Art, Invention and Industry, 
Commerce and Finance, take the same keen interest in its 
progress that they do in any other of the great movements 
that tend to make conditions better, increase the good things 
of earth, and add to the sum of human happiness. Horti- 
culture is attracting to its profession and practice men and 
women of learning, culture and skill, and to till the soil once 
more has become the ideal life, as always it should have been. 
"Back to the land!" has become the slogan universal, and 
though the teeming cities still call effectively to the young 
men of the farms who feel the need of a more interesting social environment, there is a 
distinct change going forward in this regard; and on the other hand the attractiveness of 
the rural life, with its open sky, pure air and bright sunshine, and its intimate relationship 
with Nature and her wonderful charms, allures the men and women of the cities with in- 
creasing power, and there is a veritable revolution in progress which ultimately shall place 
horticulture in the front rank of life's occupations. The entire output of gold in the United 
States in 1908 was $90,000,000. The fruit crop of a single state of the Union the same year 
sold for $101,000,000 ! Is it not indeed the golden age of horticulture? 
There is no other branch of horticulture that holds out to the average man or woman 
such certain promise of success as does the growing of strawberries. Indeed, those who are 
engaged in the work and who have observed those methods of production and marketing that 
the annual editions of "Great Crops of Strawberries and How to Grow Them" have taught, 
will agree with us that strawberry growing represents in very truth The Golden Opportun- 
ity — golden in the rich financial rewards received and golden in the pleasure and health and 
pure joy found in doing the work itself. Some of the letters from our customers that ap; 
pear in this book tell the story better than we can do; some of the pictures of fruit and fields 
that adorn its pages confirm the most glowing reports in a most attractive way. One of our 
customers reports a yield of 13,000 quarts of strawberries to the acre; another customer ad- 
vises us that from the first acre of strawberries he ever grew he received in cash more than 
$800.00. One Pacific Coast customer sold $1,500.00 worth of berries from one acre of our 
plants; another reported cash receipts of 
nearly $2,000.00 from two acres of Thor- 
oughbreds. In the report of the Anderson 
(Mo.) Strawberry Growers' Association for 
1910 we find the following, indicating how 
great success attends those commercial 
growers who follow right methods: "From 
two acres one member (W. E. Roark) x-e- 
ceived $611.20; W. H. Caldwell sold $507.06 
worth from seven-eighths of an acre; four 
acres yielded L. A. Bowman $1,627.47; G. 
M. Pogue sold from five acres $1,836.24 
worth of strawberries, and from six acres 
J. H. George took $2,255.65 in cash." Com- 
pare these figures with the results received 
from any other crop; consider the short time required to secure results as compared with 
orcharding, for instance; and what line of endeavor, counting investment of time, money 
W. H. BURKE 
Secretary and Treasurer 
FRANK E. BEATTY 
President and Manager 
