2 
GREAT CROPS OF STRAWBERRIES AND HOW TO CROW THEM 
R. M. Kellogg Co.. Three Rivers, Mich. 
and land, gives anything like such large re- 
turns? And when we add to this the slight 
risks taken with the hardy and ubiquitous 
strawberry, the situation is found to be so 
greatly in favcr of the strawberry as to place 
it beyond comparison. Surely, the statement 
is not too strong that strawberry production 
presents The Golden Opportunity ! 
Plant Quality Essential to Success 
THE first step to success in strawberry 
growing is the securing of the best plants 
that can be had — plants that have the 
strength, vigor and vitality needful to pro- 
duce big crops of berries and to mature them 
to perfection; plants that have such power 
within them as to be capable of responding 
generously to the most intensive cultural 
methods. Of what profit is it to give up val- 
uable land, richly laden with plant food, and 
to expend time and energy in the cultivation 
of weak and characterless plants, lacking the 
power and capacity to turn that food and 
labor into rich yields of delicious fruit? And 
what can give greater satis- 
faction to the grower than 
to know that the plants he 
has selected are of a strain 
and type that will answer to 
every call and fully realize 
his ideal of fruitfulness and 
the most epicurean taste as 
to quality? 
The Test of Time 
C*OR more than a quarter 
of a century the R. M. 
Kellogg Company and its 
management have expended 
time and thought and ener- 
gy in the direction of straw- 
berry improvement, and to- 
day the Kellogg Thoroughbred strawberry 
plants are the widest and most favorably 
known plants in the world — a reputation 
built up on the broad and enduring founda- 
tion of excellence as expressed in time tried 
results in practically every county in the 
United States, in every province of Canada, 
in Mexico, in Cuba and in the countries of 
Europe. For excellence of flavor, for quan- 
tity of yield, for uniformity to type and ab- 
solute trueness to name; for all those qual- 
ities that are sought after by the progressive 
horticulturist, the Kellogg plants stand pre- 
eminent and unequalled, and we can with 
complete assurance urge the great advan- 
tage of their use by all who would win highest 
success in the production of strawberries. 
There is a reason for the excellence of 
these plants over all others. There is no 
MOTHER EARTH may offer 
her choicest cradle, the sun 
may Ifivish his brightest rays, 
the gentle showers flood down 
upon the balmiest winds of 
spring: to nourish the infant 
plant; yet if this child of the 
First Great Cause has been 
touched by the blighting: breath 
of decay, or is the offspring of 
perverted parentage, a 1 1 the 
kindly care of loving Nature, 
aided by the hand of man, only 
emphasizes more strongly that 
"whatsoever a man soweth, 
that shall he also reap." 
mystery about it, no hidden secrets, no magic 
wand or Alladin's lamp — just plain common 
sense and the systematic care that should be 
given to all plant life if the results desired 
are to be had. First in order is the selection 
of plants for our propagating bed from moth- 
er plants of known fruiting power. These 
are grown under the most favorable condi- 
tions of soil and culture. The soil is thor- 
oughly prepared one year in advance by be- 
ing filled with plant-food and humus to such 
a degree that the plants are assured a con- 
tinuous supply of nourishment and moisture, 
and thus kept in continuous growth. This 
insures high vigor and great 
productiveness, as indicated 
by their splendid roots, all of 
which start from the crown 
or body of the plants. The 
crowns are finely developed 
and are stored with vitality 
and vigor that .sustain life 
and strength in the plants 
until they take firm hold 
upon the soil in which they 
are to fruit. The cultiva- 
tion, which is done every 
week throughout the grow- 
ing season ; the spraying, 
which is done from six to 
eight times each year; the 
mulching, and all of the 
other steps taken to produce such plants as 
those which comprise the Kellogg Thorough- 
breds, are suggested in the instructions given 
to customers in succeeding pages of this book. 
These methods are popularly spoken of as 
The Kellogg Way — the way to unquestioned 
and splendid success. 
Still Working to Improve 
DUT growth and progress never cease, and 
the lessons of experience constantly teach 
new and better ways of doing things. With 
the season of 1911 we shall inaugurate several 
important changes, the working out of which 
will result in still more satisfactory results 
to our customers. 
First among these will be the manner of 
handling plants when digging them Spec- 
ially constructed baskets will be used, and as 
