18 GREAT CROPS OF STRAWBERRIES AND HOW TO GROW THEM 
R. M. Kellogg Co., Three Rivers, Mich. 
FAMILY STRAWBERRY PATCH OF JACOB FREESE 
\f R. FREESE is an employee on the farms of the R. M. Kellogg Company and has learned well how to take care of his home 
and family strawberry patch. This patch contains about 300 plants of the original setting, and not only does this number 
supply all the requirements of Mr. Freese's family, but in 1910 he sold $60.00 worth of fruit, which paid many times over the 
cost of the plants and the labor expended on them. Any family may have a patch of strawberries like this. If you would 
know the sort of berries Mr. Freese grows on these Kellogg plants just note the beautiful photo-engraving on opposite page. 
and affords a covering for his fruit and a 
shelter from the sun. To this packing house 
every time a picker has filled his "stand" of 
six or eight boxes, he makes delivery, and 
here the fruit is inspected and the finishing 
touches put on each box. These finishing 
touches are simple but effective. They are 
not put on to deceive, any more than that 
neatly dressed lady seeks to deceive us by 
appearing at her best. The grower has in- 
structed his pickers to leave a short stem on 
each berry, because a stemless berry "goes 
down" so much quicker. And when the buyer 
in the city gets that box of berries, he finds 
not only that the fruit is sound and ripe and 
sweet and delicious, but that there are just 
as many big berries at the bottom of the box 
as there are at the top ! 
Marketing the Crop 
liyTE received a letter not long ago from 
* one of the biggest houses in its particu- 
lar line of business in the world. In that let- 
ter was this suggestive and significant phrase: 
"The trade-mark is a guarantee of quality." 
We say to every strawberry grower: Your 
label is your trade-mark. See that it stands 
for and is a guarantee of quality. Never sell 
a box of berries that doesn't bear your label, 
which is your guarantee. That is the first 
consideration in building up a permanent 
market for your product. Without a label 
your goods go on the market without any 
means of identification, and though the man 
who bought your fruit today may tomorrow 
seek the source of supply, anxious to secure 
more of it, he could not find you. By all 
means use your own label. Then sell your 
fruit under your own control and at your 
own price. The leading grocer in every city 
seeks a source of supply for strawberries 
that will not only yield a profit, but that also 
will add to the attractiveness of his store. 
Arrange with him, if possible, before the 
picking season begins. If you fail to find 
such a grocer, but have a good local market, 
retail the fruit yourself and secure the full 
price your fruit merits. 
Weeds in the Fruiting Bed 
ONE prolific source of weeds is the mulch- 
ing, in which wheat, rye or oats remain 
and which sprout and come up through 
the mulching. They should be pulled up by 
hand, and the best time to do this is when 
