F. E. BEATTY, President 
My Personal 
Message to You 
Dear Friend: During the fifteen years that I have 
been president and general manager of the R. M. 
Kellogg Company, it has been my great pleasure 
to meet face to face and become personally 
acquainted with many of our customers. I 
often have wished that I might meet every 
customer personally, but as they are scat- 
tered all over the United States and 
Canada and some of the European 
countries, I can hardly hope to ever be 
able to do this. 
Therefore, I am writing this per- 
sonal message as a grateful acknowl- 
edgment of the generous patronage 
and encouraging letters which you 
and our thousands of other cus- 
tomers have given us in the past, 
and I want everyone who receives 
this book to accept this as a personal 
message from me. 
In addition to expressing my hearty appreciation, I also want to explain briefly 
a few of the reasons why Kellogg Pedigree Strawberry Plants and Kellogg's Free 
Service give our customers such universal satisfaction and profit. I have been a 
strawberry grower myself for the past twenty-five years, and know from my own 
early experience as a berry grower, the disappointment and loss which result from 
inferior plants and lack of proper knowledge of tlip work. To protect our customers against all 
disappointments and loss, I personally supervise every detail connected with the growing of 
Kellogg I'edigree Plants right up to and including the shipment of your order, to nvake sure that 
you receive healthy, vigorous, well-rooted, true-to-name plants of the highest fruiting quality. 
To guard you against mistakes in your strawberry work, I have established Kellogg's 
Free Service Department, which is fully explained on page 9. You will find this department 
very helpful, and ready and willing at all times to give you necessary instructions and advice in 
all matters pertaining to your own particular conditions. 
I learned long ago that a "satisfied customer" is the best advertisement any business house 
can have, and I will go the limit to please and satisfy everyone who places his confidence in our 
company. I feel that our interests are identical and that we arc like one great family. Each of 
us is, in a way, dependent upon the other. The growth of our business depends entirely upon 
your confidence in us, and your success depends upon the quality of the plants you receive and 
the service we render in helping you in your strawberry work. The cold, indifierent way of 
dealing with customers never did appeal to iik?. I like a friendly business relation, like to put 
myself in the other fellow's place and to do all I can to help others. 
My aim is to serve your best interests at all times so that our dealings will merge into loyal 
friendship and that you not only will continue a member of the big " Kellogg Family," but will 
help us to enlarge it by recommending ovir plants and our service to your friends. These mutual 
ties have made our company the largest of its kin<l in the world, and our customers the most 
successful strawberry growers. 
I do not want any one to feel obligated to our company simply because we send them this 
book and give them the benefit of our experience. When you send us your order, you may do 
so with the full assurance that you will receive an honest dollar's value in plants for every dollar 
sent us, and that in addition you may have the full 
benefit of our Free Service Department at any time WUh best wishes, I am, sincerely yours, 
without obligation or expense. 
These are the principles upon which I am con- 
<luct,ing the business of the U. M. Kellogg Company, 
and I shall continue along these same lines, because it 
insur(-s pleasant and profitable business relations and 
is the only fair, square method of dealing. 
