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THESE 40 FAITHFUL EMPLOYES PLAY A VERY IMPORTANT PART IN MAKING KELLOGG PEDIGREE 
PLANTS THE MOST PRODUCTIVE AND MOST PROFITABLE PLANTS GROWN 
Scientific Cultural Methods 
WHILE plant selection and restriction are an 
important part of the Kellogg Way of 
developing Kellogg Pedigree Plants, the 
feeding, watering and cultural methods play an 
equally important part in keeping the Kellogg 
thoroughbreds up to their high standard. With 
our overhead irrigation system, our powerful spray- 
ing machine and our methods of fertilizing and 
cultivation, Kellogg Pedigree Plants suffer no set- 
back or check in their growth through lack of 
moisture, fertility, thorough cultivation, or on 
account of insects or plant diseases. They are kept 
in a continuous, vigorous growing condition through- 
out the entire growing season. For the past forty 
years, we have been constantly developing improved 
methods, and have made strawberry growing and 
strawberry plant production our life-study. The 
Kellogg Way always has represented the most 
improved and most scientific methods known to the 
strawberry world, and the big crops and big profits 
realized by our customers during the past forty 
years, make it to our interest to continue growing 
the same Kellogg thoroughbreds in the same 
Kellogg Way, thereby insuring our customers the 
bigge.st crops and the biggest profits in the future. 
Strawberry plants may be likened to chickens. 
The number of eggs you get depends upon the 
nuniber of hens that are laying and the better- 
laying strain you have the greater will be your egg 
production. The number of quarts of strawberries 
you get per square rod depends entirely upon the 
number of heavy-fruiting plants growing upon that 
square rod. 
Every Kellogg Pedigree Plant is a heavy pro- 
ducer; no drones or loafers. Every plant is right 
on the job with its full quota of berries at fruiting 
time. This explains the big crops and big profits 
realized from Kellogg Pedigree Plants grown the 
Kellogg Way. 
And it also explains why it is that once a 
Kellogg customer, always a Kellogg customer" is 
the rule, and that year after year our old and 
cherished friends come back with increasingly 
large orders for Kellogg Pedigree strawberry plants. 
Our Responsibility and 
Business Methods 
No MATTER what you are buying, you should 
know the responsibility of the firm with 
which you are dealing. Those who have 
dealt with us in the past know from experience that 
we are absolutely responsible and worthy of their 
confidence. But for the benefit of those who are 
about to deal with us for the first lime, we wish to 
give briefly the principles upon which we conduct 
our business, also references as to our responsibility. 
First, from the very beginning of this company, 
we have practiced the fair, square "honest-to- 
goodness" method of dealing with every customer, 
endeavoring to win each as a permanent customer 
as well as a friend and booster. 
Second, we have no favorites, all customers 
being treated exactly ahke. Every customer 
receives the same high-quality plants and the same 
service whether his order amounts to one dollar 
or one hundred dollars. 
Third, our aim is never to allow a customer to 
make a mistake if we can possibly avoid it. We 
never are too busy to answer questions or to advise 
a customer when he is in doutt. 
Fourth, for evi^ry dollar sent us, we givi? an 
honest dollar's value in plants and an equal or 
greater value in service. 
In short, we endeavor to treat all customers 
exactly as we would want to be treated if we were 
buying from them. 
As to our financial responsibility, we refer you 
to either the First Stale Savings or the First National 
Bank of Three Bivers, or to the Postmaster, Ameri- 
can Express Company, or any other company, firm 
or individual of Three Rivers. Or, if you prefer, 
ask your own banker to look us up for you in Dun 
or Bradstreet. They can tell you in a very few 
minutes that we are highly responsible and to be 
trusted in every way. Make inquiry as suggested 
here and you will not hesitate to place your fullest 
confidence in us. 
