KELLOGG'S BIG FOUR 
THE WORLD'S BIGGEST MONEY MAKING 
STANDARD VARIETIES i 
i 
SINCE the beginning of strawberries, there never has been four standard varieties which cover the 
entire strawberry season more completely and give as big profits as Kellogg's Premier, Dr. Burrill, 
Magic Gem and Kellogg's Prize — the four varieties which constitute " Kellogg's Big Four." 
These four splendid varieties are universal favorites. They produce big crops of big fancy berries 
in all soils and climates. From the North, South. East, and West, from high and low altitudes come 
reports from our customers telling about the big crops and big profits realized from Kellogg's Big Four. 
Kellogg's Premier, the prize-winner and money-maker, is the first of these varieties to ripen its 
fruit, and better and more beautiful berries never have been produced by any other extra-early variety. 
Dr. Burrill, the million-dollar strawberry, begins ripening its big crop of berries when Kellogg's 
Premier is at its best. Magic Gem, the gem of perfection, comes next with its big crop of beautiful and 
deUcious Gems, and Kellogg's Prize, the late berry without a fault, is the -last of these varieties to fruit 
and closes the season with a crop of berries unequalled cither in quaUty or quantity by any other late 
We are indeed proud to have had the honor of introducing these four wonderful varieties to the 
strawberry world, because in doing so, we have added untold wealth and possibihties to the strawberry 
industry. Each of these varieties is fully and honestly described on the following pages. Grow them in 
hills the Kellogg Way and they -vvill produce a crop of. berries that will exceed your highest expectations. 
For prices of each of these varieties, see page 63, column 3. 
KELLOGG'S PREMIER— (Male or Bisexual) 
(For photo engraving see page 19, also back cover) 
Kellogg's Premier is, without exception, the 
grandest and best extra early variety ever originated. 
It is a strong pollenizer and the plants grow large 
and root deeply, making it extremely vigorous and 
a great drought resistor. It succeeds in all soils 
and climates and is wonderfully productive of large, 
beautifully formed, deep red berries of the very 
highest quality, the kind which attracts attention 
and sells readily on any market at the very highest 
prices. The berries are ideal for canning and 
preserving, also ideal for shipping. We have sold 
millions of plants of this variety and never yet 
have received a single complaint cither as to the 
vigor of the plants, productiveness, or quality of 
berries; but we have received thousands of com- 
plimentary reports from all parts of the country. 
A. B. Andrews, Hamilton, Ohio, says, " I have 
just finished picking over 100 quarts of wonderful 
berries off the 100 Kellogg's Premier planU pur- 
chased from you two years ago. The berries are 
of enormous size. I am plowing under a patch of 
common berries in order to set some more 'real 
ones.' " 
E. C. Harris of DuQuoin, III., says: " Kellogg's 
Premier is a wonder. The plants are loaded with 
big, fine berries." 
Geo. W. Davis, Brazil, Ind., writes: "Kellogg]s 
Premier docs fine here and I expect to plant it 
largely for my early berries." 
Clyde E. Beatty of Twin Falls, Idaho, writes: 
"Kellogg's Premier is the very best extra early 
variety here. Every plant is loaded with big, 
handsome berries." 
Kellogg's Premier truly is a "Prize Winner and 
Money Maker." 
For prices of Kellogg's Premier plants, see page 
63, column 3. 
PICKING KELLOGG'S PREMIER 
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