SELLING STRAWBERRIES 1 
THE "KELLOGG WAY" 
I 
IT IS our aim not only to assist our customers in 
growing the biggest crops of the best berries 
that can be grown, but also to aid them in 
selling their berries at prices that will insure 
them the biggest possible profits; and in order to 
assist you in this important part of the strawberry 
business, we give here the Kellogg Way of picking, 
packing and marketing. 
W hen picking berries, pick each berry with the 
stem on. This is best done by pinching the stem 
from the vine with the thimib nail. The grading 
should be done by the picker - as the berries are 
picked. The fancy berries should be put into 
boxes separate from the second grade. This is 
easily done by picking the fancy berries first, then 
the second grade before moving forward to the 
next hill. This method makes re-handling at the 
packing house unneces.sary, saving extra cost, and 
also preventing the berries from becoming bruised 
by re-handling. Berries should not be picked when 
the vines are wet from dew or rain unless it is 
absolutely necessary. During wet seasons, however, 
this cannot be avoided. 
When berries are to be shipped, they will carry 
better if picked a little under-ripe and when the 
vines and berries are thoroughly dry, but when 
they are to be sold locally they need not be picked 
until perfectly ripe. Berries should not be left 
out in the field any length of time after picking, 
but should be taken to packing house or some shady 
[)lace where they should be neatly arranged for 
market. The top layer in each box should be 
faced, that is, arranged in the most attractive 
manner. Round berries look best when arranged 
with the calyx down, while long berries present 
the best appearance when placed on their sides. 
Labeling 
A. label is not only attractive, but it is also the 
best and most economical way to advertise your 
particular brand of berries. When a label is used 
it is most attractive when placed on the end of 
the crate. We know from experience that a label 
aids greatly in selling berries at a higher price than 
could be realized from unlabeled berries, because 
it creates a demand for your own particular berries. 
Cu.stomers will soon learn your label and will 
call for your brand. 
The additional cost of picking, grading, packing 
and labeling berries the Kellogg Way does not 
exceed one cent per quart more than the ordinary 
way, while the increased profit ranges from four 
to five cents per quart, and often more. We fre- 
quently have seen fancy berries that were picked 
and packed the Kellogg Way selling for 1,3 and 
20 cents per quart, while berries pit'ked and handled 
in the ordinary way sold slowly at 8 and 10 cents 
per quart. 
Berries which qre stripped from the vines and 
all grades jumbled in together never will sell at a 
price that will give the grower a profit. 
Second-Grade Berries 
The second-grade berries sell readily for canning 
and preserving for winter use, as many families 
will take the second grade for this purpose rather 
than the fancy berries because the cost is less. 
(Jrowers who follow the Kellogg Way find it easy to 
dispose of their entire crop at good prices because 
they are prepared to supply the demand of all classes. 
The family that wishes fancy select berries will pay 
the price necessary to get them, while the family 
that wants something a trifle cheaper will be satis- 
fied with tlie second grafle. 
Advertising Strawberries 
The object of advertising is to acquaint the buy- 
ing public with what you have to sell — then why 
not advertise your strawberries? 
Sonic of our customers u.se window placards 
announcing the fact that their berries are ripe, 
while others use their lot'al newspapers for adver- 
tising their berries. A great many growers send 
circulars to automobile owners announcing that 
they now are reatly to supply them with delicious 
strawberries picked fresh from the vines. Another 
unique way of advertising is to place placards in 
garages and at gasoline supply stations. As these 
places are visited by thousands of automobile 
owners during the strawberry sea.son, this method of 
advertising your berries brings hundreds of cus- 
tomers direct to you at a very small cost for adver- 
tising. These customers will tell their friends 
about your berries and this will enable you to sell 
practically all of your berries right at home. 
If your berries are sold through grocery stores, 
it is best to sell through only one grocer in each 
town. This makes it an object for your grocer to 
advertise and push your berries in pn^fcrence to 
all others. It also aids him in getting better prices 
because your berries have no <'onipelition among 
his trade. Advertising pays big returns, therefore 
you should adopt some form of advertising and 
thereby create a big demand for your particular 
brand of berries. The Kellogg Way of growing 
strawberries insures the biggest crop of the best 
berries, and the Kellogg Way of selling them insures 
the quickest sales at the highest prices. 
