552 Kidd V. Royal Agricultural Society of England. 
Mr. Justice Blackburx : But if you say a tiling is " triangle 
best linseed-cake," is that telling people that it is not a linseed 
at all ? 
Mr. Seymour : Yes, mixed cake. 
Mr. Justice Blackburn : I mean, if you say that Mr. Kidd 
has advertised, "1 sell, under the name of 'triangle best linseed," 
stuff which is nearly half of it composed of other things," well and 
good ; but if he sells it as linseed-cake, when, in fact, it is not, he- 
can never get out of that being a cheat on the public. 
Mr. Seymour : You have heard my Lord's observation ; as a 
master of advertising, and as a matter of knowledge in the 
commercial world, is "triangle best" known to be a mixed cake 
or a pure cake ? — A. A mixed cake by every buyer. 
Q. Is there a diflFerence in the scales of prices for each of these 
cakes? — A. There is. 
Q. Just tell me what the prices are ? — A. The " triangle best " 
is 25s. per ton 
Mr. Field : I do not see how all this bears on the issue. 
Mr. Justice Blackburn : If Mr. Seymour can prove what has 
now been stated, that it was made public to everybody that this 
was not linseed-cake at all, and that it was known as such, why, 
undoubtedly, the imputation which there is here, that it was sold 
as linseed-cake, when it was not, would be shown to be untrue. 
Mr. Seymour : The libel says it was sold as best linseed-cake, 
it does not say Triangle best. 
Mr. Justice BlaCKBURN : It does not. If you can show that 
Messrs. Ayre told Mr. Wells before he bought it that it was not 
linseed-cake, but a mixture, then you do a great deal indeed to 
show that the libel is a libel and untrue. 
Mr. Seymour : I will undertake to show that 
Mr. Field : Mr. Wells was never asked that question. 
Mr. Seymour : You stopped me. I was going to ask it. 
Mr. Field : That was afterwards. 
Mr. Seymour : Do you know this circular (handing a circular 
to the witness) ? — A. Yes. 
Q. Now are those circulars to your knowledge circulated 
widely and broadly amongst the farmers in various counties of 
England ? — A. From the North of Scotland to the South of 
England — all over the country. 
Q. And do they draw a distinction? 
Mr. Justice Blackburn : We had better see what they do 
do. 
Mr. Roberts -. There are a series. 
Mr. Justice Blackburn: But do they differ in any way 
except in price ? 
Mr. Seymour : I do not think they do. 
