KEUOGG*S GREAT i 
IIOW^ Vo iGROW THE! 
; OF STRAWBERRIES 
^fie KELI.OGG WAY 
It.M.KBLI«OGO CO. V.,,; ' THREE RIVERS. MICH. 
are giving the foregoing instructions for spraying simply that 
you may be familiar with the proper course to follow should 
any pest find its way into your field after plants are set. 
Kellogg Pedigree Plants themselves furnish as strong insur- 
ance as can be had against the possibility of having to spray 
either for insects or diseases. 
Mulching 
Mulching protects the plants during the winter, retains 
moisture in the soil, keeps down weed growth during the fruit- 
ing season and keeps the berries clean. 
In cold climates mulching is necessary to protect the plants 
during alternate freezing and thawing. If not mulched this 
expansion and contraction breaks off the fine roots and greatly 
weakens the plants. 
Any material such as oat, wheat or rye straw, marsh hay, 
shredded corn fodder, or coarse stable manure makes ideal 
mulching, or leaves will serve the purpose. It should be spread over the field or garden in the early 
wmter soon after the first freeze, covering the plants and ground to a depth of about three inches. If 
stable manure is used it should be applied thinner, spreading the strawy matter directly over the rows of 
plants and the fine material between the rows. 
In the spring as soon as the frost leaves the ground, remove the mulching which lies directly over the 
rows to the spaces between the rows. This permits the plants to grow without any obstruction. 
In warm climates where freezing is very light, it is unnecessary to cover the plants. Simply apply 
the mulching between the rows and under the foliage, forming a bedding for the berries to ripen upon. 
Mulching adds materially to the strawberry crop and gives the grower bright, clean berries which 
are in big demand at fancy prices. 
Picking 
The proper method of picking strav/berries is to leave about one inch of the stem attached to the 
berry. This adds greatly to the appearance, shipping and keeping qualities of the berries thereby 
making it possible to obtain higher prices. 
Unless absolutely necessary, never pick berries when the plants are wet from dew or rain as berries 
picked when the vines are dry remain fresh and retain their lustre much longer. 
The berries should be graded by putting each grade into separate boxes when picking. This elim- 
inates the expense of re-handling and prevents unnecessary bruising when packing. 
Packing 
The top layer in each box should be arranged in rows so as to present an attractive appearance and 
make the top as level as possible. This requires but little time and adds greatly to their appearance. 
Long berries should be packed on their side while round or top-shaped berries present the best 
appearance packed with thecalyx and stem down. The boxes should then be carefully placed into the crates. 
Berries of high quality packed 
in this manner will soon establish 
a reputation for the grower which 
will greatly increase his profits. 
Marketing 
Your selling plan should be 
governed by local conditions. If 
you have a large acreage, it is ad- 
visable to sell to grocers while if 
your acreage is small and you can 
devote time, it is more profitable to 
sell direct to the consumer. In 
either case you should adopt a 
trade-name for your berries and 
label your crates and boxes so that 
the public will become acquainted 
with your name and particular 
brand of berries. Large placards 
should be placed in stores where 
your berries are for sale and by 
also placarding garages and gas- 
oline filling stations, many buy- 
ers can be brought direct to your 
patch. Small advertisements in 
local papers are also effective. 
{Continued on Page 58.) 
Page Hfty-live 
7 ' 
1 
Slrawberries, properly packed like those illus- 
trated above, sell at sight and at profitable prices. 
A UNIQUE AND EFFECTIVE WAY TO ADVERTISE STRAWBERRIES 
Placards posted in garages and at gasoline filling stations will be read by hundreds 
of automobile owners with the result that you will find it easy to dispose of your 
entire strawberry crop right at the patch. Try this simple, inexpensive advertising. 
