Your Money Back! 
OUR MONEY BACK. That sounds good, doesn't it, especially when it comes from an old reliable 
firm? Yes, that's the way we do business — has been for over forty-five years. When you order Kel- 
logg Pedigree Plants, you are assured of one of two things: you will either get the plants as ordered, 
or you will get your money back — every cent of it. 
During the past few years I have seen exactly $59,787.14 in actual cash returned to customers whose 
orders reached us after our plants were all sold, and that isn't all. I have seen nearly double that amount re- 
fused simply because the plants were all reserved for customers who had ordered early and there were no more 
plants with which to fill these late orders. 
Yes, it's nice to know that you are going to get your money back but do you want your money back? 
Of course you don't. Kellogg Pedigree Plants are worth far more to you in dollars and cents than your money 
back because every dollar you invest in these plants means a cash return of $5.00 to $10.00. It's this profit — 
not your money back — that interests you. Then why not play safe by reserving your plants right now 
while we have a full stock of all varieties? 
There is absolutely no advantage in withholding your order until late in the season. On the contrary 
there is every advantage in ordering early because, when we acknowledge receipt of your order, your plants 
have been reserved especially for you and will not be sold to any other customer no matter what price he is 
willing to pay. It also makes more certain your getting the plants at the proper time for setting in your locality. 
Possibly you cannot spare the full amount of your order just now. It isn't necessary. Just send a 
small payment along with your order and the balance any time before March 15th. 
Or perhaps you are not fully decided just which varieties you want. In this case our Free Service 
Department will help you make the proper choice and will give you any other information you may have 
occasion to ask for. 
Just to give you an idea of the great value of Kellogg Pedigree Plants as recognized by those who grow 
them and know them ; last season (owing to a rather short crop) we were obliged to quote prices ranging from 
$20.00 to $100.00 per thousand, but even at these seemingly high prices, our customers ordered just as cheer- 
fully and as freely as when our prices were lower. In the face of the highest prices in the history of our 
Company, our entire crop was sold earlier than in any previous year, thousands who ordered too late got their 
money back and fully as many orders were refused. 
I am going to be perfectly frank with you regarding the situation this year. We have a large crop of 
plants and they are the best plants I have ever seen. ( We have even beaten previous Kellogg records so 
far as quality is concerned.) But I am confident that the big crop will not relieve matters as far as late 
orders are concerned because our prices this year are sixty per cent lower than those of last year. This 
means that our old established customers are going to pile upon us with larger orders than ever before and 
the large number who were disappointed last year by getting "their money back" are going to order earlier 
than ever. And, in addition to this, the crop of plants in all other districts is less than one-half normal. 
There is just one answer to this situation. Figure it out for yourself. 
In 1916 (when our plant crop was even larger than this year) we returned to customers who ordered 
too late, actual cash to the tune of $15,877.11. They got "Their Money Back." Of course, that's past 
history now, but — history repeats itself. 
In closing, I want to emphasize this one fact: Although we have a large crop of choice plants this 
year, our crop of customers is even greater than our crop of plants and the fellow who waits until the last 
minute to send us his order will more than likely be disappointed. If you could only sit at my desk and 
read the many letters from disappointed customers who have had "Their Money Back," you would better 
appreciate the spirit in which I send you these few words of caution. 
Somebody is going to get his money back this year. Will that somebody be YOU? 
Yesterday is gone; tomorrow never comes; to-day is yours--- USE IT! 
KELLOGG CO. 
(OVER) 
