K£UOGG*S GREAT CRMS OF STRAWBERRIES 
B-.M.KeLLOGG CO.^^^^ THREE RIVERS. MICH. 
Descriptions of Standard Varieties 
THERE is perhaps no more difficult 
feature connected with the introduc- 
tion of a new variety than the selection 
of an appropriate and suggestive name. 
We might have named this new origina- 
tion "Productive" because it is such a won- 
derful producer. In fact, it is really wonder- 
ful in so many ways that "Wonderful" also 
would have been an appropriate name, yet 
neither were sufficiently expressive. 
This wonderful new mid-season bi-sexual 
variety which we are offering this year for 
the first time, is really self-named and it 
gives us great pleasure to introduce it to you as Kellogg's Delicious, (The Strawberry That Satisfies). 
Dee-licious! Unconsciously, — almost involuntarily, a taste of its berries compels this exclamation 
for never have you tasted anything more lastingly delicious. 
We began testing Kellogg's Delicious several years ago. Its wonderful productiveness and the 
supremely delicious flavor of its berries impressed us so favorably that we immediately communicated 
with the originators, asking for a full and complete description of the variety as it grew and fruited with 
them. To our satisfaction, they informed us that their experience was practically identical with ours. 
Kellogg's Delicious is the result of scientific crossing and breeding. It was originated by Travis 
Brothers, Cleveland, N. Y. and their description of this variety is so true to life as it has grown and 
fruited with us, that we are presenting it with our stamp of approval: 
y/teStfawherrjryAatSatisfies 
MALE OR BI SEXUAL (B) 
(For photo-eneravings see Front Cover also Pages 4, 20 and 21) 
"Kellogg's Delicious is the most promising mid-season bi-sexualslrawberry grown today. 
It thrives in practically all soils and climates. The plants are vigorous and healthy and root 
very deeply. Foliage is beautiful dark green and exceptionally resistant to leaf spot. II is enor- 
mously productive and the berries of the last picking are nearly as large as the first. Even in poor 
soil it will produce a large crop of good sized berries. Berries are uniformly large and fancy, dark 
redfhroughoutfrom surface to center and exceedingly easy to pick and hull. They are produced 
in large clusters on strong, sturdy fruit stalks. Their flavor is delicious beyond description, 
hence its name. 
You cannot recommend Kellogg's Delicious too highly as its performance more than justifies 
your most eloquent endorsement." 
We have thoroughly tested Kellogg's Delicious for several seasons and now are offering it to our 
customers with the full assurance that it will produce berries of more delicious quality than any other 
variety of its season and that it is not exceeded in productive- 
ness by any other mid-season variety. 
The commercial grower will find it highly profitable be- 
cause its berries are large and firm and ship and carry splen- 
didly. It also is one of the very choicest and most econom- 
ical varieties for the home garden as its berries are so sweet, 
mild and delicious that they are thoroughly relished as dessert 
even when served with little or no sugar. 
Basing our opinion on its performance with us and with 
the originator under conditions entirely dissimilar, we have the 
strongest assurance that this is destined to become one of the 
world's most popular and most widely grown varieties. 
In setting Kellogg's Delicious, you are assured strong, vig- 
orous plants and big crops of fancy, delicious berries and when 
it begins fruiting in your own field or garden you'll say,"Delic- 
ious, I'm glad I met you." 
There is sure to be an overwhelming demand for plants 
of this variety. We cannot too strongly advise that you order 
early. Delay will probably result in your order reaching us 
" ETr/i/-,"-c after these plants are all sold. Avoid this disappointing ex- 
u ■ S u, perience by sending us your order as early as possible. 
I>£I,/C/0£/S Strawbernes. It s easy, profitable _ H u i y ■ t i -o <<<< i i 
and lots of fun. Try it and become convinced. For prices of Kellogg's Delicious plants see Page 66, column 4. 
Page twenty-two 
