JSXMXOGG'S GREAT CF^S OF STRAWBERRIES 
««</HaWifo GROW THEM M^l ^Jie KELI/OGG WA^V 
R..M.KSLI,OGO CO. 
THREE RIVERS. MICH. 
Dollars and Sense in Setting Kellogg 
Pedigree Plants 
A QUESTION which frequently arises in the mind of the prospective strawberry 
grower is whether there actually is enough difference in plants to justify the 
difference in the prices quoted by different plant growers. 
If you were to install some modem convenience in your home, would you not be 
influenced in your selection largely by the service you could reasonably expect from it 
based on its past reputation? You will agree this would be the logical basis of selection. 
It also should be the essential consideration in ordering strawberry plants, as you 
are to depend upon them for a service just as distinct in terms of quality and quantity 
of berries produced. 
Have you ever considered the very slight relation of "price" to "cost," also how 
frequently the word "cost" is misused? An article purchased at a low price often is 
referred to as being "cheap" when eventually it may prove far more costly than a 
higher priced article of better quality. 
Don't be deceived into believing that low price represents real economy. There 
are many factors in addition to price which go to make up ultimate cost and low price 
very often indicates "cheap quality" resulting invariably in "high cost." 
The one satisfactory way to reconcile "cost" and "price" is to be absolutely sure 
that the price you pay enables the producer to embody quality in the article. 
The following comparison furnishes an intelligent application of the question of 
economy in the purchase of strawberry plants: 
Let us assume that you have a strawberry patch consisting of 2,000 plants divided into 
two sections, each composed of an equal number of plants of the same varieties. One 
section is composed of "cheap" plants. You know nothing about the fruiting reputation of 
their ancestors nor the conditions under which these plants were produced. In fact, for 
all you know they may have been taken from a fruiting bed. You simply know that they are 
strawberry plants and that you obtained them at a low price. 
The other section is set to Kellogg Pedigree Plants for which of course you paid a higher 
price. Perhaps you felt that you were unwise in paying the difference as there may be no 
visible difference in appearance. 
At fruiting time however, when each section tells its own story, you will find that the 
"cheap" plants will have absolutely no argument to offer in their defense as the Kellogg Pedi- 
gree Plants will far outyield them and the berries will be of much higher quality. 
At the close of the fruiting season you'll more fully appreciate the difference in "cost." 
The "cheap" plants require setting, feeding, hoeing, cultivating and lodging (use of your 
ground) to the same extent as others. In return you have found them loafers while the 
plants which at first seemed expensive were constantly on the job at fruiting time producing 
loads of big fancy berries which found a ready market at profitable prices. 
This comparison is being made right along by thousands who are thus brought to a fuller, 
stronger realization of the folly in being influenced to set "cheap" strawberry plants. 
To the thinking person, it is a self-evident fact that Kellogg Pedigree Plants which are 
bred in conformity with Nature's laws up to the highest possible standards, must be far more 
profitable and desirable than plants produced to meet a certain low price. 
Kellogg Pedigree Plants although a trifle higher in price, really don't "cost" as much as 
ordinary plants because their higher productiveness and better quality berries insures 
additional returns which justify an expenditure of many times the difference in "price." 
This is not an isolated comparison but applies in every case where the product is 
measured in definite terms. For example, suppose you have a cow which gives twenty 
quarts of milk having a high butter test and your neighbor one which produces 
but half this quantity having a lower test. It wouldn't take you long to decide that 
your cow, even at double the price of your neighbor's would be the more profitable. 
Page eighteen 
