and mm to GROW THEM 
tnc KEI.I.OGG WAZy 
xc.m:.kbli,ogo co. three rivers, mich. 
remove the blossoms from the everbearers just as late as we possibly can, but during the fall they blos- 
som so profusely that this would require a small army. At that time however, they are firmly estabhshed 
and have a fully developed root and crown system and are therefore not unfavorably affected by these 
late blossoms and the few berries which develop. 
Spraying 
Dangerous insects and dangerously contagious plant diseases are strangers on the Kellogg farm. As 
precaution against any possible attacks by pests however, Kellogg Pedigree Plants are sprayed frequent- 
ly during the growing season with Bordeaux mixture, arsenate of lead and lime-sulphur. This prevents 
the possibility of contamination of any nature. 
Mulching 
Our plants are mulched for winter to the extent that we are able to obtain material for mulching. 
The mulching is applied after the first heavy freezing in the winter. This protects the ground agamst 
alternate freezing and thawing. The mulching is removed in the spring before the plants are dug. 
Digging 
Every Kellogg Plant is freshly dug at time of shipment in the spring and practically every plant is 
packed and on the way to the customer within twenty-four hours after it is dug. We never dig plants m 
the fall and hold them in storage over winter for spring shipment as we do not believe in this practice and 
do not have any storage facilities of this nature. 
Packing for Shipment 
In packing Kellogg Pedigree Plants for shipment, we use only the highest grade sphagnum moss 
containing a proper amount of moisture. Larger orders are packed in wooden crates. Smaller orders 
are either wrapped in heavy moisture-proof paper or packed in strong corrugated cartons. Our packing 
methods are the most scientific and our containers the highest quality we can obtain. 
Kellogg Pedigree Plants are tied into uniform bunches of 25 plants, each bunch containing a 
label bearing the name of the variety. We never furnish less than 25 plants of any variety, nor can we 
furnish plants except in exact multiples of 25; that is,— 25, 50, 75, 100 and so on. By adopting this uniform 
size, our counting and bunching department is able to develop the highest efficiency. 
Resulting Superiority 
A striking contrast which tells more forcibly than words the value of our intensive soil preparation, 
cultural and packing methods is shown by comparing the health, vigor and productiveness of Kellogg 
Pedigree Plants with that of common plants. Such comparison proves conclusively that Kellogg Ped- 
igree Plants are far superior to the ordinary. t •, . i, • 
Their stored up vitality enables them to survive for a long period in transit. Like storage batteries 
they are charged with energy which gives them a running start in the right direction. 
If you feel tempted to set ordinary plants because they may be purchased at a trifle lower price, stop 
and ask yourself which eventually will be the more desirable— a big crop of fancy delicious berries such 
as Kellogg Pedigree Plants produce, or a small inferior crop with the satisfaction (if it may be called 
such) that the plants were a trifle lower in price. ^ , . u • j 
Look ahead to fruiting time when this question may become a reality and let your better judgment 
influence you in placing your order for plants. 
OUR MISTAKES 
To denv making mistakes is a frank acknowledgment of retrogression or a movement toward ultimate failure. Yes, we 
make mistakes occasionally but what's more, we make tliem serve as stepping stones to successful acllievement rather 
than permitting them to remain as stumbling blocks to retard our progress. 
We were gratified at the following voluntary tribute expressed in our office one day last summer by a travelmg sales- 
man who although having called on us many times, had not succeeded in securing our order. In the course ot his conver- 
sation he 'remarked; "There's one thing I like about you people and that is your perfect frankness and the fact that you 
are just as ready to admit your mistakes as to boast of your achievements." 
While wo make as few mistakes as possible, we can truthfully say that they result eventually to the interest of our 
customers as practically all are made and discovered in our testing and experimental plots. Any new method, plan or 
vpriety which emerges therefrom virtually has undergone a test of fire and more than made good. 
In other words we never pass anything on to our customers until we have developed it beyond the experimental 
stage to a point where its value is unquestioned. In this way we constantly safeguard the interests of those who place 
their confidence in Kellogg Pedigree Plants and our Company. 
Page fifteen 
