K£I.I.OGG*S GREAT OF SXBAiWBERRIES 
aw</HOW GROW TIIEM,1«1, tfic KBLLOGG WAZV 
XC.M.KBLLOGO CO. 'Jsu^* THREE RIVERS. MICH. 
{Continued from Page S.) Prize, Kellogg's Big Late, Kellogg's Big Wonder and Sionilli, 
all of which are our own introductions representing years of effort and expense? 
It is my pleasure this year to introduce two wonderful new varieties, Kellogg's 
Marvel, (the Marvel of Beauty and Productiveness) and Kellogg's Delicious, (the 
Strawberry that Satisfies), both destined to become leaders as soon as growers learn 
of their marvelous superiority. We have tested them thoroughly for several years 
and never have known their equal in any other varieties of their respective seasons. 
These varieties are described on Pages 22 and 23 and illustrated elsewhere in 
this book, but words and pictures cannot do them justice. They must be grown 
to be appreciated and I hope you will set as many plants as possible of either or 
both of these new varieties which promise a pleasant revelation at fruiting time and 
a clearer understanding why our business enjoys such unparalleled success. 
Notwithstanding this success however, I am not satisfied to lean on our past rep- 
utation as it is not my disposition to let good enough alone. 
Although today we are standing on the highest pinnacle of success, tomorrow will 
bring a vision of something higher. It is my purpose to continue constantly on our 
upward progress, improving over the past whenever and wherever possible because 
our customers place their confidence in us and their success as well as our success 
demands progress. Sincerely yours. 
President. 
P. s. We thoroughly enjoy visitors and I hope everyone who reads this book will accept this as a 
personal invitation from me to visit us. I want to show you the wonderful work we are doing; to con- 
vince you that our every argument in favor of Kellogg Pedigree Plants is as sound as the proverbial 
dollar. You will be entertained as our guests and at our expense while here. 
You will find us just common folks working hand-in-hand with Nature. When you leave here after 
your visit we'll be just like old personal acquaintances and, like all others who have visited our farm, 
you'll be glad you came and want to come again. F. E. B. 
A Glimpse Into Our Organization 
Page 7 shows our officers and department heads. We employ as many as one hund- 
red fifty people during our busy season and from Mr. Beatty our President and 
General Manager, right through to our janitor, we are first-name acquaintances. 
Some of our employes have been with us more than twenty-five years. 
Our policy of treating employes as men and brothers has resulted in a corps of 
loyal, industrious and highly capable department heads and employes, making our 
organization an ideal of efficiency. 
The loyalty of our employes was given forcible expression during recent years 
when labor difficulties were rife and agitation and unrest seemed the natural state of 
affairs. Throughout this period when so many firms found it difficult to operate with 
any degree of satisfaction, our operations were continued unhampered with no indication 
of labor trouble. This shows the keen loyalty and respect we merit from those who are 
closely associated with our organization and who consequently know us most mtimately. 
Conspicuous in our every department is unity of purpose. We are working hand- 
in-hand, closely co-operating in every way to furnish Kellogg customers with the best 
plants that can be produced at the lowest possible prices consistent with high quality and 
to render every service necessary to their complete success with Kellogg strawberries. 
Page six 
