Success 
Demands 
Progress! 
F. E. BEATTY, President 
CHARACTERISTIC of the mighty oak has been 
the development and growth of our Company, 
the origin of which dates back through many 
years to a modest beginning having as its inception, 
a firm behef in the World's demand for bigger crops 
of better strawberries. 
A fervent application of Nature's inevitable law, 
— that improvement both in plant and fruit results 
from continued selection of the strong and elimina- 
tion of the unfit, — has been largely responsible in 
winning for Kellogg Pedigree Plants their world-wide 
reputation for strength, vigor, hardiness and productiveness. It is due to their excep- 
tional merits and the fact that we have followed religiously the Golden Rule in every 
business transaction, that we now occupy our enviable position as the World's largest 
and most successful exclusive strawberry plant breeders. 
For many years we have been forging ahead with a steady, healthy growth— not 
of the mushroom type which springs up over night and withers as quickly,— but rather 
like the sturdy oak, capable of enduring the elements and adversities of time. With 
this growth has come also a remarkable degree of success and prosperity. This is of 
great significance to every present or prospective strawberry grower because the success 
of any business firm invariably is but a reflection of the success of its customers. 
It is but natural that I am proud of our record of achievement and of the success 
of our customers. And yet I fully realize there is no standing still— that success 
demands progress and it is this realization that constantly spurs me on to greater aspi- 
rations. The spirit of progression prevails throughout our entire organization, but 
most noticeably perhaps in our experimental and research work as applied both to 
culture and varieties. 
I am ever on the alert for new and improved methods leading to greater efficiency. 
New varieties and seedlings are under continual test in our experimental beds. Many 
disqualify and are rejected to every one which proves worthy of adoption and intro- 
duction. Discouragement and obstacles are ever present. To overcome them requires 
unlimited perseverence, determination, energy and above all, a confidence born of the 
knowledge that we are looked up to and depended upon to render the real, worthwhile 
service so necessary to the success of strawberry growers everywhere. 
But as every cloud has its silver lining, there is also the bright and pleasant side in 
our work for occasionally our efforts are rewarded with success. 
Does it pay? Yes, our customers agree with me that it does. Who, for instance, 
can place an intelligent estimate of value upon such universally popular varieties as 
our Kellogg's Premier, Dr. Burrill, Magic Gem, Kellogg's (Continued on Page 6.) 
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