GROWING SATISFACTION 
Every grower of fruit, either for home use or market, wants good fruit. That's 
the kind that gives satisfaction and profit. It's only the poor fruit — such as should never 
be put on the market — that goes begging. 
Your success depends chiefly upon yourself. If you lay your plans carefully, if you 
study and follow the correct methods of planting, cultivation, etc., you will be amply 
rewarded for your trouble and expense. 
Those who plan to ship to big markets confine their plant- shipping and more upon quality, and a greater number of 
ing to a few varieties, and their choice is governed by the different kinds and varieties are planted, so as to be able to 
following factors in about this order: productiveness, hardi- supply fruit over a long period. 
ness, resistance to disease and insects, shipping and keep- por home use, your choice should be governed first by 
ing qualities, color, size, quality — i. e., value for dessert and quality of fruit; then succession of ripening, hardiness, resist- 
cooking. ance to disease and insect troubles, productiveness, and, last 
For local markets, less emphasis is laid on adaptability for of all, color and size. 
Whatever your purpose may be, your choice must be confined to those kinds and 
varieties which are adaptable to your section and will succeed in your soil and climate. 
We have drawn upon every reliable source available for the information you may desire 
to make the right start. 
The next step is the ptuchase of first-class trees or plants. We are better equipped 
and organized than ever to furnish nursery stock of the highest grade. Our land is a 
rare highland limestone formation with the proper amount of grit, and is particularly 
suited to growing sturdy trees with heavy spreading root systems. The climate is also 
favorable to steady, continuous growth. V^^e have a long season of sunny days with cool 
nights, and open but frosty autumns, so that the wood matures naturally and thoroughly. 
Our digging is begun after the trees are dormant — usually about the 15th of October. 
The trees are immediately brought in without exposure to wind or sun, and, after 
careful grading, are stored in our brick packing-houses, where the proper degree of tem- 
perature and moisture are evenly maintained throughout the season (which ends early 
in May) . All trees which do not come up to our high standard are burned. 
Our employees are paid on a time basis and their interest and liking for their work 
is evident to an unusual degree. This is vital to the nursery business, for the value of 
the service rendered depends more upon an efficient organization than upon facilities or 
equipment. Careful work, rather than speedy work, is essential. The man who doesn't 
care cannot do good work. 
Our method of selling also deserves your consideration. We have no agents or 
middlemen and pay no commissions to anyone, but sell only direct from nurseries to 
planter. By this method we come into direct touch with the customer— ;;we help him 
to select the best site, to choose the proper varieties for his soil, climate, and purpose, to 
plant right, to prune, cultivate, spray, etc., so as to win success with whatever is pur- 
chased from us. The finest nursery stock will not give satisfaction without proper 
handling and care. We want our customers to have growing satisfaction, and leave no 
stone unturned to that end. 
Small orders as well as large receive our careful attention. We are glad to have 
them. Our customers are pleased and enjoy growing satisfaction, because we not only 
supply good trees and plants, but also show how to take care of them. Over 36 per cent 
of our sales last year were to our old customers, and a large percentage— at least 15 per 
cent — of our total business came from their recommendations of us to others. 
If you have any problems that we can help to solve, do not hesitate to write. 
With best wishes for your success, 
NEOSHO NURvSERlES CO. 
Neosho Missouri 
6 wac'iLOTitfAcnoii ^ 
Trade Mark Reg. U. S. Pat. Off. 
