GROWING SATISFACTION 
Every grower of fruit, either for home use or market, wants good fruit. 
That's the kind that gives satisfaction and profit— It's only the poor fruit- 
such as should never- be put on the market— that goes begging. 
Your success depends chiefly upon yourself. If you lay your plans carefully, if you 
study and follow the correct methods of planting, cultivation, etc., you will be amply re- 
warded for your trouble and expense. 
Those who plan to ship to big markets 
confine their planting to a few varieties, and their choice 
is governed by the following factors in about this order: 
productiveness, hardiness, resistance to disease and in- 
sects, shipping and keeping qualities, color, size, qual- 
ity — i. e., value for dessert and cooking. 
For local markets, less emphasis is laid on 
adaptability for shipping and more upon quality, and 
a greater number of different kinds and varieties are 
planted, so as to be able to supply fruit over a long 
period. 
For home use, your choice should be governed 
first by quality of fruit, then succession of ripening, 
hardiness, resistance to disease and insect troubles, 
productiveness, and, last of all, color and size. 
Whatever your purpose may be, your choice 
must be confined to those kinds and varieties which 
are adaptable to your section and wfll succeed in 
your soil and climate. We have drawn upon every 
reliable source available for the information you 
may desire to make the right stiart. 
The next step is the purchase of first-class 
trees or plants. We are better equipped and organ- 
ized than ever to furnish nursery stock of the high- 
est grade in prime condition for planting. Our land 
is a rare highland limestone formation with the 
proper amount of grit, and is particularly suited to 
growing sturdy trees with heavy spreading root sys- 
tems. The climate is also favorable to steady, con. 
tinuous growth. We have a long season of sunny 
days with cool nights, and open but frosty autumns 
so that the wood matures naturally and thoroughly. 
usually about the 15th of October. The trees are 
immediately brought in without exposure to wind 
or sun, and, after careful grading, are stored in our 
brick packing-houses, where the proper degree of 
temperature and moisture are evenly maintained 
throughout the season (which ends early in May). 
All trees which do not come up to our high stand- 
ard are burned. 
The value of the service rendered depends 
more upon an efiBcient organization, than upon fa- 
cilities and equipment. Careful and speedy work is 
essential. Our employees are paid on a time basis, 
and their interest and hking for their work is evident 
to an unusual degree. The man who doesn't care 
can not do good work. 
Our method of selling also demands your 
consideration. We have no agents or middlemen 
and pay no commissions to anyone, but sell only di- 
rect from nurseries to planter. By this method we 
come in direct touch with the customer — we help 
him to select the best site, to choose the proper va- 
rieties for his soil, climate, and purpose, to plant 
right, to prune, cultivate, spray, etq., so as to win 
success with whatever is purchased from us. The 
finest nursery stock will not give satisfaction with- 
out proper handling and care. Our customers are 
pleased and enjoy growing satisfaction, because we 
not only supply good trees and plants, but also 
show how to take care of them. Over 36 per cent 
of our sales last year were to our old customers, and 
a large percentage — at least 15 per cent — of our to- 
tal business came from their recommendations of us 
to others. 
Our digging is begun after the trees are dormant — 
If you have any problems that we can help to solve, do not hesitate to write. 
Small orders as well as large receive our careful attention. We are glad to have them 
have an opportunity to demonstrate the worth of our nursery stock. 
With best wishes for your success, 
Then we 
NEOSHO NURSERIES COMPANY 
NEOSHO, MISSOURI 
