W. W. WILMORE, DAHLIA SPECIALIST 
3 
JffruntdB mxh ffatrmui: 
It is fitting and proper that in presenting my Catalogue for the new year, I gratefully 
acknowledge the favors received at the hands of my friends and patrons in the past. By 
their cordial support I have attained to the position of the most successful Dahlia Specialist in 
the United States. The wonderful progress and improvement made in this popular flower in 
the past few years has necessitated a rigid weeding out of inferior as well as many heretofore 
considered good varieties. By this careful attention to business I have kept to the front, and 
have never failed in taking the first premium of the State. My aim has always been to combine 
QUALITY rather than quantity. Duplicating the same color, over and over again, may give 
some prestige by way of lengthening a list as an advertising medium, but will add nothing of 
real worth to the list. A score of good varieties will give better satisfaction than a hundred 
poor ones. 
Customers may select from my lists with the assurance that the stock will be the best, and 
that tne varieties will be true to nami and color. Each year I originate many new varieties, 
and carefully note in a book kept for that purpose, the habits and qualities of each variety. 
The stock offered in this Catalogue represents twenty-two years of careful study and selection 
of varieties. To those who receive this Catalogue, and have never tested my stock, I solicit a 
trial order, feeling confident that the stock will prove entirely satisfactory. 
RICES. I do not claim that my prices are the lowest; nor have I ever coveted the 
reputation of running a "cheap place." I aim to do an honest business and at the 
same time retain a profit on my investments. The present evolutionary period of 
the Dahlia requires the purchasing of new and costly varieties, and discarding of 
many hitherto good varieties and consequent loss and waste of stock. Many of the 
best varieties are shy producers of tubers. Nevertheless, my prices will be found 
quite reasonable and even lower than others. Remember that I send out strong 
tubers, not weakly green plants. Special attention of patrons is called to the list 
of Hardy Herbaceous Plants. They thrive almost anywhere that a weed would 
grow; acquiring only reasonable care the first year to get them well established. 
HOW TO ORDER 
It would be well for each purchaser, when making out an order, to name several varieties 
as a second choice, for the reason that some of the varieties wanted may be out of stock when 
the order reaches me, or if not familiar with varieties I will gladly make selections for you if 
you will mention the colors and forms wanted. Long experience places each variety before me 
as an open book. 
Terms Upon Which I Do Busines 
FIRST— The cash must accompany the order. 
SECOND— Remittances may be sent in any way most convenient to the purchaser, but 
where remittances are made by P. O. order, extra stock will be given to recompense for the 
extra cost. If personal checks are sent, add 15 cents extra for exchange. 
THIRD— Prices quoted include postage or express charges to all railway points in the 
United States, when purchased at retail, except where noted. 
FOURTH — Club Terms: In lots of five dozen or over to one address, those varieties priced 
at $1.50 per dozen will be sent for $1.25; all other stock in proportion. 
FIFTH — One-half dozen may be ordered at dozen rates. An "Extra" is sent with all dahlia 
orders amounting to 75c or over. 
SIXTH — Non-Warranty: I guarantee the safe arrival of goods by mail or express and will 
continue to use the same careful, painstaking methods in filling orders with stock of known 
vitality and of superior merit, but will not be responsible for future results or failures. Errors 
should be reported at once. 
NOTE — If you fail to find some old favorite listed in the following pages, it is because a 
newer and better variety has taken its place. 
