4 
W. W. WILMORE, DAHLIA SPECIALIST 
i wenty-nine Ye ars Among Daklias 
To my many thousands of Patrons, Greetings : 
With the dawn of the year 1910 I have reached the quarter century mark 
as a commercial grower of dahlias. The four earliest years were passed as 
an amateur grower. So far as known, I am by far the oldest specialist In 
dahlia culture in this country, and issued the first exclusive dahlia catalogue 
in the United States. These many years of practical experience among the 
. dahlias places me in position to pass intelligently upon the dahlia, its habits, 
needs and qualities. 
Throughout all these years the dahlia has steadily and rapidly grown in 
public favor. At the first it was confined largely to the amateur and private 
garden, but in later years it has become a very important item in the cut 
flower trade in all large cities, and scores of persons and firms are now 
specializing in dahlias and many hundreds of acres are planted to dahlias 
annually, and still the demand for many of the popular varieties is in excess 
of the supply. Newer forms with better < olors and habits are constantly being introduced to supplant 
the older and inferior varieties. The varieties listed in the following pages are the best that money 
and skill could bring together — the cream selected from thousands of varieties tested in past years. 
My aim has been to combine quality rather than quantity. In my dealings with the public I have tried 
to treat each order as coming from a personal friend. This will explain in part the wonderful success 
which has attended my efforts. Each year I origin-.ite many new varieties and select only the best, and 
of these none are sent out until they have been tested for three year.s. To those who have never tested 
my stock I solicit a trial order, feeling confident my stock will give entire satisfaction. 
RICES. I do not claim that my prices are the lowest; nor have I ever coveted the 
reputation of running a "cheap place." Nevertheless, my prices will be found quite 
reasonable and even lower than others. KBMEMBEK AI.SO THAT I SENS OUT 
STRONa TXTBERS, NOT WEAKIiY O-REEN PLANTS. Special attention of xjatrons 
is called to the list of Hardy Herbaceous Plants. They thrive almost anywhere 
that a weed would grow, requiring only reasonable care the first year to get them 
well established. 
How to Order 
It would be well for each purchaser, when making out an order, to name several varieties as a sec- 
ond choice, for the reason that some of the varieties wanted may be out of stock when the order 
reaches me; or if not familiar with varieties I will gladly make selections for you if you will mention 
the colors and forms wanted. Long experience places each variety before me as an open book. 
Terms Upon Wkicli I Do Business 
FIRST — The cash must accompany the order. 
SECOND — Remittances may be sent in any way most convenient to the purchaser, but where remit- 
tances are made by P. O. order, extra stock will be given to recompense for the extra cost. If per- 
sonal checks are sent, add 15 cents extra for exchange. 
THIRD Prices quoted include postage or express charges to all railway points in the United States, 
when purchased at retail, except where noted. 
FOURTH Club Terms: In lots of five dozen or over to one address, those varieties priced at $1.50 
per dozen will be sent for $1.25; all other stock in proportion. 
FIFTH One-half dozen may be ordered at dozen rates. An "Extra" is sent with all dahlia orders 
amounting to 75c or over. 
SIXTH Non-Warranty: I guarantee the safe arrival of goods by mail or express and will continue 
to use the same careful, painstaking methods in filling orders with stock of known vitality and of su- 
perior merit, but will not be responsible for future results or failures. Errors should be reported at 
once. 
Hote If you fall to find some old favorite listed in the following pages, it is because a newer and 
better variety has taken its place. 
