W. W. WILMORE, DAHLIA SPECIALIST 
3 
A Xkird of a Century 
Among Daklias 
TO MY MANY THOUSANDS OP PATRONS, GREETING: 
With the dawn of the year 1916, I pass my thirtieth year as a commercial grower of Dahlias. 
The five earliest years were passed as an amateur grower. So far as known, I am by far the oldest 
specialist in Dahlia culture in this country; and issued the first exclusive Dahlia catalogue in the 
United States. These many years of practical exi-erience among the Dahlias places me in position 
to pass intelligently upon the Dahlia, its habits, needs and qualities. 
Throughout all these years the Dahlia has steadily and rapidly grown in public favor. At the 
first it was confined largely to the amateur and private garden, but in later years it has become a 
very important item in the cut flower trade in all large cities. The varieties listed in the follow- 
ing pages are the best that money and skill could bring together— the cream selected from thou- 
sands of varieties tested in past years. My aim has been to combine quality rather than quantity. 
In my dealings with the people I have tried to treat each order as coming from a personal friend. 
This will explain in part the wonderful success which has attended my efforts. Each year I orig- 
inate many new varieties and select only the best, and of these none are sent out until they have 
been tested for three years. To those who have never tested my stock I solicit a trial order, feel- 
ing confident my stock will give entire satisfaction. 
PRICES. 
I do not claim that my prices are the lowest; nor have I coveted the reputation of running a 
"cheap place." Nevertheless, my prices will be found quite reasonable and even lower than others 
REMEMBER, ALSO, THAT I SEND OUT STRONG TUBERS, NOT WEAKLY GREEN PLANTS. 
Special attention of patrons is called to the list of Hardy Herbaceous Plants. They thrive almost 
anywhere that a weed would grow, requiring only reasonable care to get them well established. 
HOW TO ORDER. 
It would be well for each purchaser, when making out an order, to name several varieties as a 
second choice, for the reason that some of the varieties wanted may be out of stock when the order 
reaches me; or if not familiar with varieties, I will gladly make selections for you if you will men- 
tion the colors and forms wanted. Long experience places each variety before me as an open book 
Terms Upon Wkick I Do Business 
FIRST — The cash must accompany (he order. 
SECOND — Remittances may be sent in any 
way most convenient to the purchaser, but 
where remittances are made by P. O. order, 
extra stock will be given as recompense for the 
extra cost. 
THIRD — Prices quoted include postage or 
express charges to all railway points In the 
United States, when purchased at retail, ex- 
cept where noted. 
FOURTH— Club Terms: In lots of five dozen 
01'' over to one address, those varieties priced 
at $1.50 per dozen will be sent for $1.25. 
FIFTH— One-half dozen may be ordered at 
dozen rates. 15c varieties are figured at 1214c 
in selecting six or more varieties. 
SIXTH — Non-Warranty; I guarantee the 
safe arrival of goods by mail or express and 
will continue to use the same careful, painstak- 
ing methods in filling orders with stock of 
known vitality and of superior merit, but will 
not be responsible for future results or fail- 
ures. Errors should be reported at once. 
NOTE. — If you fail to find some old favorite listed in the following pages, it is because a newer 
and better variety has taken its place. 
