THE TROPICAL AGRICULTURIST. [March i, i8qc 
capital being applied elsewhere than in America for 
pushing Ceylon teas, I hoped that on my return to Ceylon 
ihe c< -operation of the Uompany could ne secured. This 
however does not seem for the present possible with the 
limited capital which is now at the Company's dis- 
posal. On returning to England I had several inter- 
views with Mr. Horijimiin, one ot the largest, if not 
the largest tea dealer in the United Kingdom, and 
I proposed to him that he should take up the intro- 
duction of Ceylon tea abroad, co-operating with the 
Tea Fund and representing, as it were, the planters 
of Ceylon. I supplied him with all the information 
I had obtained abroad as to cost, consumption, de- 
mand and prices, but, as you will see from hia letter 
which I enclose, he prefers like all other dealers, 
and for obvious reasons, to sell his own blend. 
Mr. Horniman's business has just been converted 
into a company, and it is his intention to extent his 
Continental business considerably. All the large 
packet businesses are now turning their attention to 
the Continent in the hope of finding a fresh market, 
as their business in the United Kingdom is now 
very much restricted by the exceediagly keen com- 
petition at home. Travellers for English houses are 
now met with all over the Continent, and the adver- 
tising of tea in German papers is steadily increasing. 
Two or three years ago advertisements of coffee, 
sugar and other commodities occasionally included 
tea and appeared in some of the leading papers. 
Now almost every local paper has special tea ad- 
vertisements, but so far Mr. Sixtus is the only one 
who has steadily advertised Ceylon tea only, and it 
is on this account that I now request that the grant 
made to me be transferred to him. 
Before returning to Ceylon I spent some time with 
him again at Bonn and we went very fully into 
the matter. _ . . '■ . ; ' 
As 1 pointed out in my original letter, he is the 
first who has exhibited Ueylon tea in Germany, for 
which he obtained the silver medal at Cologne in 
1888. Previous to this he had spent a considerable 
sum in advertising, specimens of which I enclose for 
the inspeotiou of your Committee. I al?o enclose 
specimens of his packets and pamphlets with trans- 
lations, Much of his expenditure was premature and 
therefore not successful, but now that a demand 
for tea is being created by the travelling and ad 
vertising which I have previously referred to, I 
think that the time is just arriving when systematio 
advertising would be attended with good results. 
Particulars of the expenditure incurred and of the 
results obtained would be supplied through me to your 
Committee from time to time, and as the best illustrated 
papers and monthly magazines, some of wh : ch have a 
large circulation in America and other parts of the 
world, would be advertised in, Ceylon tea should gain 
such general publicity that the trade in Germany, and 
America finding a demand was springing up, will be 
obliged to include Ceylon amongst their other brands 
of tea. 
In conclusion I would mention that during the last 
few years Mr. Sixtus has spent over R1,000 in adver- 
tisements, pamphlets and exhibition costs, ani that he 
has only lately given up advertising, because he found 
that single handed he could not afford to push Ceylon 
tea with the trade generally against him. 
The enormous development of the packet business 
in England and the keen competition amongst dealers 
during the last 12 months have brought about results 
which I am confident will act most favorably in the 
rapid introduction of tea abroad. 
It would be a good thing for Ceylon if, failing the 
establi-hment of a Continental Ceylon Tea Company, 
a syndicate of some of the principal tea growers could 
be formed, with a depo ; in some central spot in Ger- 
many. There are at present tjo many middlemen 
between the market in London and the consumer iu 
Germany who pays a much higher price than is paid iu 
England and has to put up with a more inferior article 
as well. 
In connection with pushing tea abroad I think from 
what I saw of Mr. Craster in Paris and from what he 
told mo of hia efforts to introduce Ceylon ten, he has 
most throughly deserved some assistance from the Tea 
Fund. — I am, dear sir, yours faithfully, 
(Signed) M. Brfmer. 
P.8. — I give you a few figures which I took out of 
Mr. Sixtus' ledger as showing how the expenditure 
referred to has been incurred : — 
Cologne Exhibition account 738*59 
Advertisements and leaflets to 31st Oct. 1889 1,072-62 
to 5th January 192-80 
2,00401 
£100 say Rl,400-00 
In each packet of tea Mr. Sixtus encloses a leaflet 
stating prices and particulars on one side, and in 
the reverse a short history of our tea industry taken 
over from Mr. John Ferguson's " Ceyhn in the Jubilee 
Year." 
He also includes a leaflet with copies of testi- 
monials he has received, of some of which I now 
give the translation: — 
I. If I can have 4 lb. more of your Ceylon Pekoe 
of which you sent me 1 lb. as sample I shall be 
much obliged. 
II. As I had an opportunity when on a visit at 
your estate in Ceylon of satisfying myself as to the 
excellency of Ceylon tea, please send me 3 lb mere. 
III. Please send me 5 lb. more Broken Pekoe or if 
you are out of it, then of Pekoe. 
IV. I was in August 1881 on your estate and 
brought a large quantity of Ceylon Tea back with 
me. This is now coming to an end, so please send me 
a sample of your teas. 
V. Mr. M. has highly recommended your Ceylon 
Plantation Tea, so please send me 5 lb. 
VI. I should like to have another 10 lb of the 
Ceylon Tea. 
VII. Please send me a similar quantity again of 
your Ceylon Tea ; it is really astonishing how much 
less of Ceylon Tea are requires than of China. 
VIII. Back from the Melbourne Exhibition a few 
days ago, I had an opportunity when going and re- 
turning of tasting in Colombo excellent Ceylon Tea 
which I much appreciate for its quality and aroma 
and should like to introduce into Leipzg. 
IX. Send me another lot of Ceylon Tea. Account 
of its excellent quality it would be well to introduce 
it into Germany where it is at present almost unknown. 
Ceylon Tea. — Twice as strong is China, Japan &c, 
therefore half the price— finer flavor and aroma and 
contains less tannin. Silver medal Cologne. Price 
marks 5, 4, and 3J per lb. 
Tientsin Estate Tea. — The packet has on one 
side directions for use, on the other a description of 
Ceylon Tea as follows: — 
Ceylon Tea is twice as strong and has a finer aroma 
and less tannin than China and Japan teas, &c. 
Bogawantalawa produces the finest quality tea in 
Ceylon. 
Chi^Tea 16 * 2 4 t6aSP r fUlS } t0 » Htre Wat6r 
Ceylon Tea is not improved by blending with other 
teas and can be drunk as a self tea. The different 
qualities all grown on the same bush, the top leaf 
give Pekoe tips, the 2nd Pekoe and the third Pekoe 
Souchong. 
Then follow full directions as to hew the tea should 
be made. 
Copy.— Ceylon Tea purchased in Lonion and sold 
in packets in Germany. 
Bro. Pek. Pekoe, 
s. d. s. d. 
Cost per lb. f. o. b. Laudon 1 44 1 1J 
per § kilo, add l-10!h lb. 0 1§ 0 1| 
Freight to Berlin (via Flushing) Id 
Duty per \ kilo 
Packing ,, 
CjmmisBion to retailer 
Net profit 
1 6 
1 3 
0 8i 
0 
8i 
2 2J 
1 
"1 
1 0 
0 9 
1 9 
1 
9 
3 Hi 
3 
