May i i 189c] THE yRWtSKL lefFHWLTOmSt; 
Such a retail store, bo situate — and so attractive 
as to appeal to the iiiquisitioners, love of comfort, 
and taste of the ladies of the upper classes, and 
through them it will be well and surely advertized 
from houre to house. Every pound of tea so sold 
and so carried off, by the lady of the house herself, 
is gossiped about, made carefully (being something 
quite novel), and whilst drunk with a few friends, 
doubtless the store with its cni ios Ac. are much 
chatted about. C .uld one have a better or more 
paying advertisi went ? and do you think it would 
be so treated if it oost 25 cents per lb. ? The 
ordinary advertisement is as much good as headaches 
are. Who reads them? Don't they all cry the same 
— " My " tea is the best ? Who believes the cry ? 
Is n't every one tired to death of such things ? 
Besides I maintain they are not applicable to every- 
thing — these advertisements. 
If one wants to go to a place of amusement, if 
one wants a horse, a servant, or apartments ; one 
naturally turns to the advertising columns of the 
daily paper. You can see your apartments— try 
your horse— select your plaoe of amusement, see 
the servant's previous characters — and in short are 
not " buying a pig in a poke." Think for a 
moment, would you yourself go to the columns 
of the daily paper if you wanted to buy a pound 
of tea ? At the same time it seems necessary to 
keep one's name before the public a little. This 
is doubtless best done in journals and magazines 
read by ladies — what interest has a man in tea. 
Daily papers are seldom touched by women, and 
the women who do touch them are not the women 
who care for a good oup of tea. The daily paper 
is therefore useless, but the monthly magazine is 
taken up again and again, is always about in 
everyone's way, and before being finally put out 
of sight in the cupboard your advertisement— if 
properly placed, and attractive — has probably been 
seen by everyone in the house — and by callers. 
Advertising in this country is terribly over- 
done. Every theatre programme is given up 
to it — every house top is bristling with " Castoria" 
— every post brings dozens of advertise- 
ments, and half the men and women who came into 
the store are advertising fiends. The country fences 
are panoramic with advertisements. Every oart in the 
streets is a moving advertisement. Everywhere — 
everything, everybody— nothing but an advertisement. 
All withthe same only " my things are better than 
anybody else's." The reaotion is now setting in, people 
are tired of it all, and are refusing to buy because it is 
an advertised article ! The two Malabar s are a great 
attraction at the Company's store. The woman es- 
pecially, on account of her jewellery I think, as 
jewellry is always fascinating to womankind. Such an 
advertisement tells at once, and the two " strange " 
Malabars, together with the curios, the bungalow in 
the background, the palms, the photos and finally 
the " cup that cheers," most carefully prepared in 
the presence of the oustomers, all give an attraction 
positively irresistible to the ladies of New York, and 
1 congratulate Lanka on being so well and ably 
represented. The only thing wanting to back up so 
good a beginning is time and money. The more 
money the less time. If such stores, as the one 
Mr. Pineo has opened here, could be opened in all 
the chief cities throughout the States the thing 
would be un fait Men accompli and the house- 
holders would reap richly indeed. Apologizing for 
my ideas on you at such length. Yours faithfully, 
McM. CHALLINOE. 
pleasure to band you their monthly return of 
shipments of tea from Calcutta: — 
Export of Indian Tea from Calcutta ; 
1890 1889 1888 
lb lb lb 
Exports to Great Britain jn 
Feb. ... ... 5,833,908 4.433,565 3,031,654 
Exports to Great Britain 
from 1st May to 28th 
Feb. ... ... .94.963,710 91,260,140 82,683,230 
Exports to Australia and New 
177,049 105,765 
6,356 
3.382.P11 2,856,538 2,361,641 
212 
164,697 
62,031 
12,375 
155,784 
97,256 
332 
47,605 
19,609 
1.392,004 854,978 652,738 
99,902,422 95,127,440 85,636,310 
INDIAN TEA EXPORTS, 
dian Tea Association, Caloutta, 10th Maroh 1890. 
Dbau Sir, — The General Committee have the 
Zealand in Feb. 
Exports to Australia and New 
Zealand from 1st May to 
28tb Feb. ... 
Exports to America in 
Feb. 
Exports to America from 1st 
May to 2bth Feb. 
Exports to other places in 
Feb. 
Exports to other places 
from 1st May to 28th 
Feb. 
Total exports from 1st May 
to 28th Feb. 
—Yours faithfully, S.E.J. CLAE&E, Secy. 
TRAVANCOEE PLANTERS' ASSOCIATION. 
Poonmudi, Trivandrum, March 10th, 
The Editor of the ' eylon Observer " and 
" Tropical Agriculturist," Colombo. 
Dear Sir— I have the pleasure to send you 
herewith minutes of proceedings of the Annual 
General Meeting of the Travancore Planters' Asso- 
ciation, and I trust you will find room for the 
same in your papers.— I am, dear sir, yours 
faithfully. J. S. VALENTINE, Hon Secy. T. P A. 
The annual general meeting of the Travancore 
Planters' Association was held at the Club, Tnvan- 
drum, on Wednesday, the 19th Feb,, the flowing 
gentlemen being present, viz :-Messrs. W Fitz Gerald 
D W T Valentine, D. M. Mcccur, W. Marshall, S, 
F.' Ewart, J. P. Mackay, H. M. Knight, and J. w 
Valentine. Hon. Secretary. 
Mr D G. Cameron, the Chairman of the Assooia- 
tion. 'being unavoidably absent, Mr. Fitz Gerald was 
asked to take the chair till the new officebearers were 
elected Mr. Fitz Gerald, in doing so, expressed his 
appreciation of the honor done him, and was sincerely 
sorry that the first duty devolved upon him should 
be to announce the resignation of the chairmanship 
bv Mr Cameron. The late Chairman had so entirely 
won the unanimous respect and esteem of the mem- 
bers of this Association, by his zealous and watchful 
care of the interest of the Travancore planter*, 
that he (Mr. Fitz Gerald) felt confident of giving 
voice to the unanimous feeling, in expressing his 
great regret at the unavoidable absence of Mr. 
Cameron from the present meeting. Mr. Fitz Gerald 
had much pleasure in congratulating the mem- 
bers of the Association at the very satisfactory 
reference to Travancore teas, contained in the report 
bv Mr. Hooper, the Government analyst, "On the 
tannin in Indian and Ceylon teas," and which would 
belaid before the meeting; and in whioh South lra- 
vancore was specially refered to. Travancore tea was 
undoubtedly making a mark and a name in the London 
market, and future prospects were most encouraging 
an The°H e oNOKAEY Secretary then read the report for 
the past year. (1) Accounts showing that 21 sub- 
scriptions had been paid as against 19 last year and 
there was a balance in hand of R315. (2) H.M. 
Government had been asked for a grant to holders ot 
land of 10 per cent over present properties at a lair 
valuation. The Dewan however ruled that such grant 
could not be given, so long as "out of the land al- 
ready Granted, a coi siderable extent in each estate 
L believed to'be still uncultivated " (3) The sum of 
R4 562-14 had been paid by the Public Works Depart- 
ment on account of planters' roads ; but the applica- 
