840 
THP TROPICAL AGRICULTURIST. 
[June 2, 1890. 
Balance Sheet, at 31st December 1689. 
Liabilities. 
Dr. 
To Capital Stock- 
Nominal Capital, 60,600 Ordi- 
nary shares, £5 each ... 
4,000 Preferred Shares, £5 each 
Ordinary Shares, 59,416 allotted 
at £5 ... 
Ordinary Shares, 411 unclaimed 
at £5 ... 
Preferred Shares, 753 issued, £1 
per share call up ... 
s. d. 
£303,000 
20,000 
To 6 per cent Debentures 
,, Debenture Interest 
£195,200 0 O 
5,600 15 10 
To Estates Reserve Account, Realizations 
and Recoveries 
„ Fire Insurance Account 
„ Sundry Creditor Balances ... 
,, Bills payable 
„ Reserve Fund 
„ Balance of Profit and Loss Account ... 
Assets. 
Ct, 
By amount representing Landed and other 
Property acquired at 1st January 1888 
under agreement dated 10th October 
1887 ... 
,, Outlay on Tea extensions and acqui- 
sition of land ... 
Balance of Outlay on 
Machinery and Build- 
ings at 31st December 
1888 ... ... £2,782 15 6 
Expended in 1889 ... 2,954 19 11 
299,888 0 0 
200,800 15 10 
5,050 7 3 
491 13 2 
9,270 7 4 
20,533 0 0 
435 13 10 
6,801 14 10 
£543,271 12 3 
£ s. d, 
436,117 4 0 
22,747 11 3 
Less amount written 
off for depreciation iu 
1889 
£5,737 15 5 
1,144 18 8 
Produce on hand 
Advances against produce and Sup- 
plies l or estates ... 
Furniture 
Sundry Debtors ... 
Bills receivable... ... ... 
Cash on Deposit and at Bankers 
4,592 16 9 
27,377 11 9 
14,541 4 9 
86 19 2 
11,330 13 5 
923 7 7 
25,554 3 7 
£543,271 12 3 
PROFIT AND LOSS ACCOUNT FOR YEAR ENDED 
31st December 1889. 
Dr. 
£ s d 
16,981 12 7 
To Produce on hand, 1st January 1889 
To Expenditure— 
Upkeep Of Estates including cost of 
purchased Tei leaf and allowance for 
depreciation on machinery and buildings 51,419 8 
Salaries, Office expenses, and General 
charges in London and Ceylon, in- 
cluding Directors and Managing Di- 
rector s and Auditor's remuneration 
and Income Tax 5,797 9 2 
To Interest on Debentures 11,712 0 0 
To Balance .... .... 6,801 14 10 
Cr. 
By Balance, 31st December 1888 .... 
Dividend on Preferred Shares £29 19 7 
Balance to Reserve Fund £435 13 10 
£92,712 5 4 
£ s d 
465 13 5 
£ 405 13 5 
By Income— 
Proceeds of Produce sold and brought 
to account at 31st December 18x9, 
and profits from Agency business, 
Interest, &c. 
Estimated value of Produce on hand 
at 31st December 18b9 .... 
66,334 18 7 
27.377 11 0 
£92,712 5 A 
INTEODUCING CEYLON TEA INTO AMERICA. 
(From the New York S%i@ping and Commercial List. 
April 1st.) 
For several years the tea planters and factors of 
Ceylon have been endeavoring to create a market for 
their product, but thus far without success. The failure 
has been dus to two reasons, first, the taste ot the vast 
majority of American tea drinkers has been educated 
to prefer a leaf that is entirely different both in 
character and flavor from that grown and prepared in 
Ceylon or any other part of India, and second, the 
methods by which these merchants have sought to 
introduce and popularize their product have been alto- 
gether inadequate to accomplish such a result. The 
consumption of tea in the United States consists chiefly 
of Japans, China Greens and Formosa Oolong, each 
of which are delicate in flavor and are what are called 
light drawing teas, whereas, Ceylon tea makes a heavy 
bodied dark colored intusion of a strong wirey flavor. 
There is therefore not a single point ot similarity so 
far as the above varieties of China and Japan teas are 
concerned. It. is quite true that some Congou and 
Souchong tea are used in this country, but the propor- 
tion compared with the consumption of the more dis- 
tinctive kinds of what maybe designated American tea 
is small. India teas, which include Oeylons , have 
become deservedly popular in Great Britain as well as 
in Australia, because they bare a close relationship in 
character as well as in flavor, to the China Cougou that 
at one time was so largely consumed there, while they 
furthermore benefited from the persistent and shameful 
adulteration that John Chinaman resorted to, as he has 
Biace learned to his cost. Under these circum- 
stances it is quite evident that any attempt to 
introduce Ceylon tea in this country is naturally 
already heavily handicapped and therefore requires 
greater efforts in every direction if any measure of 
success is to be accomplished. Tasks equally unpromis- 
ing have been undertaken, however, with success, but 
the first requisite is a large sum of money to be spent 
simply in missionary efforts, and second, peculiar 
knowledge and experience in directing these efforts in 
the right channel. The proprietors of any article that 
has been extensively advertised know what this means 
and they are well aware of the almost lavish outlay that 
has been necessary, before the curiosity of consumers 
had given place to a confirmed habit. The Ceylon 
tea men have thrown away a good many thou- 
sands of dollars in misdirected effort, but their 
last venture is not only more practical, but 
promises greater success. They have opened a 
handsomely furnished tea room on the upper part of 
Broadway, where they are endeavoring to re-educate 
the taste of tea-drinkers and thus create a demand for 
their product. This is in the right direction, but there 
is not enoagh of it. There ought to be several such 
places in every large city in the country, conducted in 
such away that they will not only become the town 
talk, but that every man and woman in the place will 
be ashamed to admit to friends that they have not 
used and are not using Ceylon tea. The man who 
compelled the people to use St. Jacob's oil until he had 
made a fortune is reported to have spent over one 
hundred thousand dollars a year in advertising. If the 
Ceylon tea planters are not prepared to act upon this 
policy, the sooner they stop where they are the richer 
they will be. 
[There is a deal of sense in the above and the 
Tea Fund Committee should read, mark, learn and 
inwardly digest. — Merchant.] 
The New Tea Duty, — Messrs. F. S. Long <fe 
Co. of Rood Lane append the following "N.B." 
in red ink to their circular of 18th April, received 
by the French mail: — 
N.B.— The reduction of the Tea Duty from Gd to 
4d, which will take effect from 1st May, cannot fail 
to be a great boon to Ceylon: but we do trilBt that 
supplies will not be unduly hurried forward to the 
detriment of quality. Consumers will take good teas 
more freely at the reduced price. 
