February i, 1889] THE TROPICAL AGRICULTURIST. 
5Si 
mire that tho gift of oue caddy to auy influential 
literary man thus approached would be of more effect 
than ten caddies 6eut broadcast over the entire Con- 
tinent to editors who " know not Joseph," who have 
not the remotest interest in Oeylon or Ceylon toa, or 
anything to gaiu by puffing up tho euterprize in which 
ice are all so deeply interested. 
Without previous advertizing by such a medium as 
we have suggested, the power and effect of newspaper 
allusions to Ceylon would be to a great extent lost, 
the more so if there was no local representative to 
provide an inquiring public with the tea they read 
about. Ho we right or be wo wrong, however, we do 
DJot moan to dictate in tho matter, and if it is tho 
desire of the Association, that 1,200 packages o( tea 
be sent all over America as suggested, we are at their 
service. Wo have seen Messrs. N. W. Aycr, pub- 
lishers of a magnificent Directory of American publi- 
cations of all kinds, and find that it is quite pos- 
sible, with deep wading, to select 1,200 suitable edi- 
tors to whom the tea might be sent with prospects 
of hearing of it again. We have also seen the 
manager of Adam's Express Oompanv with reference 
to the cost of sending the caddies to their destina- 
tions; and although they can make no contract in the 
matter we can calculate on the average cost of each 
package at 30 cents, making S3G0 for expressago 
alone. Charges are scheduled at so much per lb. or 
part of a lb., and economy can be exercised by at- 
tention to this fact when packing the caddies. If 
tho tea is put up in Oeylon it might be well that 
a letter from the Association should be sent, to the 
head of the Customs explaining the naturo of the con- 
signment, otherwise the small caddies might be sub- 
juoted to rough treatment by sampling. We would 
advise packing here, as 'we are supplied with small 
caddies composed of very light wood and in every 
way suitable for tho purpose. 
A special and very oriental wrapper would bo much 
appreciated. Something out of the way. Very Sin- 
halese ! Each caddy would cost from 15 to 20 cents 
packed and complete in good style. To cost in all, 
say S2H). All tea seut to Canada is subject to 
a duty of 10 per cent. We are now corresponding with 
ageiitlomau now principal of a brink in Toronto, but 
about to retire. He is inclined to take an interest iu 
our tea and push it for us if the business can bo 
carried on upon a satisfactory basis. 
Pamphlets.*— We, look upon an illustrated and do- 
lOfiptiw p imphlet as above all things a most important 
SOI iteration, and in compiling tho same, reading 
matter must give place iu a great roeasuro to illus- 
trations. We are well aware that a Uritisher is in- 
clined to take a different view of the cafe, as wo have 
so amah substantial evidence of the good qualities of 
our staple, that we would fain enlarge on the argument 
rather than indulge iu pictures. Tho fact is, Americans 
are but poor readers heyond the daily newspapers, 
and altogether too lazy too busy to wado through 
a long treatise ou ein.v subject, be it ever so interesting. 
We therefore suggest that a number of interesting 
photographs be collected, which, if not found in tho 
photographers' collections, can be ordered. We namo 
tbo following as suitable: — 
Ki.view of Tea Entkuphize:— Tho tea plant, general 
view of tea estates, kangani Tamil overseer, group of 
cooly (Indian) labourers, group of cooly (Sinhalese) 
labourers. 
System or Tea Mamtai it hi- in k m.o.N:— Tea plan- 
tation showing coolies, plucking, measuring in the tea leaf 
interior of tea factory, withering tho leaf, rolling, tea 
under process of oxidation, firing by sirocco, sifting 
by machinery, packing for export. 
pHoepacrs- — Special Mutts <>k Ceylon Tea, How 
in M\m Ti i i'noiT.iti.Y- Ckmiiw. ApiEw , ,Vr., &c— 
Loading bullock carts at the railway station, shipping at 
( Vl'iiiibo, photo of pliiitcr.i nt tin Library, K r d v. 
To these might he added .1 pu«o of the shilling lights 
of Ceylon as a frontispiece. Such n pamphlet would 
be an advertisement aftor »n American's own heart. 
He would appreciate the novelty oi the pictures which 
would at once catch his iutcrcst. The first cost 
might be rather heavy, hut cuoc iu priutau olootrolypu 
of the whole could be taken and copies ordered as 
required. The reading matter might be contributed 
by Messrs. Butherford, Armstrong, and other ready 
writers and edited by Mr. John Ferguson. 
If Dr. Duke's scheme is carried out, wo would suggest 
that about a dozen of these pamphlets be sent with the 
tea, with tho request that they be distributed among 
personal friends or influential local men ; whether 
this request would be complied with would bo 
a matter af pnre speculation as a matter of 
course. We have our own and differeut ideas 
as to methods for diffusing the knowledge jof 
Ceylon tea by confining our operations to whore wo 
can look after the work ourselves and see that it is 
carried out. The cost of such a pamphlet would be 
from S30 to $50 per mil according to the style iu which 
it is got up and the number of copies ordered. 
To stir up New York and Philadelphia, we would 
require 15,000 for the former and 10,000 for the latter 
to cost say $40 per thousand or $1,000, and §250 to 
put thorn out among the best families. If the num- 
ber to bo put out can be definitely specified, and tho 
distribution guaranteed, the greater part of the cost 
can be defrayed by soliciting advertisements, but this 
only if the distribution is local. No advertizer will go 
into a pamphlet unless there is a certain and reliable 
guarantee of local distribution. 
We have gone into figures on the oost of carrying 
out the scheme proposed by Dr. Duke, and find that 
if the tea is put up in caddies on this side, and a few 
pamphlets accompany caddy, the cost will be not less 
than SI, 200 inclusive of all charges. 
If the distribution is confined to Now York and 
Philadelphia tho delivery charges will be reduced to 
l-3rd of the cost of delivering all over the country. 
We, moreover, think that 600 caddies properly looked 
after and carefully distributed in these two cities 
would show better results than 1,200 sent to all parts 
of America. To pack and deliver 600 caddies would 
cost about SI SO, and the recipients would not only be 
personally interviewed, but inquirers could be supplied 
with the tea without sending all over America 
for it. We propose that tho 0,000 lb. be sent, 
but that half only be given away and the balance 
sold, the value of the tea to be credited of course. 
3,000 lb. of tea at 40c. (of a dollar) means 81,200. 
or sufficient to cover the oost of 25,000 illustrated 
pamphlets. For the additional sum of $1,000 wo 
ealculato we can put out these pamphlets, pack and 
deliver 3,000 1b. of tea in 5 lb. caddies and personally 
interview every person to whom the tea is sent— a work 
which would extend over two months: — $ 
Freight on 0,000 lb. tea ... ... 120 
Packing 3,000 lb. of tea in caddies ... 120 
Dolivery in N. York and Philadelphia ... 60 
Mailing or delivery of pamphlets ... 250 
Addressing do ... ... SO 
Expenses attendant upon interviewing, &o. 300 
1000 
The interview in-,' of 600 editors or influential people 
of that naturo is a work not to be undertaken with- 
out, duo consideration; nevertheless tho writer, Mr. 
Murray, is prepared to go to New York aud carry 
out this scheme there and in Philadelphia, if tho 
Association take into consideration the arduous 
character of tho work and the expenses necessarily 
incurred. It would take quite two mouths to get 
through the business, but we think the time would 
be well spent, as the writer would be pretty sure of 
a cordial reception and tho goodwill of the person 
so visited, even if he failed to get au article out 
of him. 
All wo requiro to carry out this schemo is the tea 
and $1,000 cash; wo aro prepared to accept the 
arraiiKemeiit as a contract, or to carry out tho work 
on tho Association's account and seud in accounts 
monthly. In auy case, whether it be Dr. I hike's ide i 
or our own that the Association decide upon, monoy 
will have to he provided in tho shapo of remittance 
or lottor of credit for S1000. Voucher* will of 
conrse bo sent in every' case, aud we think that, by 
employing separate firms, whoso business it u to 
