June i, 1895.J THE TROPICAL AGRICULTURIST, 
To the Editor. 
CEYLON TEA IN AMERICA. 
New YORK, March loth 1895. 
Dear Sin, — Our good friend Cockburn and myself 
are still waiting, but we stand true and trust 
ere long that somethimg will turn up so that 
we can make ourselves very useful to tlie 
Ceylon interests in the States. I sincerely trust that 
the " Thirty Committee " will have a favourable 
report from Mr. Mackenzie in relation to us ; we are 
quite prepared to work hard in pushing the Teas 
of Ceylon in America. 
With this it gives me pleasure to hand you a copy 
of a letter that I have addressed to the Delegate. I do 
not think there would be any objection to its pub- 
lication. If Ceylon will give Mr. Cockburn and my- 
self its full confidence, I am quite positive that our 
conduct and labours will merit the same until the end. 
Fully understanding the tea and requirements and 
being on the spot is an advantage. Mr. Cockburn is 
valuable on account of his Ceylon experience and 
his observations since he has been in America will aid 
him much. As for me, I am an American, enthusiastic 
for the success of Ceylon interests in America. 
Knowing well the goodness of your pure and delicious 
tea, I want to see it in general use throughout this 
vast country.— Yours faithfully, S. BIERACH. 
(Copy).— W. Mackenzie, Esq., Delegate for Ceylon 
to America. 
Dkar Sir, — Aside from any propositions as to 
Exhibitions or other schemes that I may have put 
forward, I kuow well that you stand only in a 
position to report on to your Committee such infor- 
mation as you may gather as to the best methods 
to be adopted for the future prosecution of an ag- 
gressive American Campaign in order to bring about 
increased demands in America for Ceylon's staple 
product-tea. 
In view of the past, if I be allowed, I would couple 
Mr. T. A. Cockburn's name with my own, knowing 
full well from our association and my observation 
of him at the World's Columbian Exhibition that his 
sterling worth is all that could be desired ; he is 
capable, a hard worker, thoroughly sincere and con- 
scientious in forwarding the best interests of Ceylon in 
America. His brother planters should be especially 
glad that he is on the spot and available. He thoroughly 
understands the requirements and is a fit person of 
nice manners and fully able to demonstrate the 
goodness of Ceylon tea, and not only able to talk, 
but useful with his pen. It would not be becoming 
on my part to blow my own trumpet ; so I modestly 
stand on my past merits ami, more particularly, on 
my World's Fair record with which Ceylon is tho- 
roughly acquainted, through the kind offices of your 
most worthy Special Commissioner to the World's 
Columbian Exhibition, the Hon. Sir John J. Giin- 
liuton, Kt. I will say that I took up this work and 
pinned my whole faith upon its ultimate success, 
fully understanding your delicious tea and require- 
ments for furthering your interests in America on 
account of my past connections in aiding this ob- 
ject. Not that I have any claim upon you, but I 
sincerely trust that in connection with Mr. Cockburn 
that I be favourably considered. 
I think I may say that both of us are unconnected 
with any trading concern whatsoever, one reason that 
would be desirable by which we could take up any 
work in direct harmony with the trade. Expecting 
that possibly Ceylon would require us in the near 
future we have kept ourselves in this position, and 
I trust our record of the past and our faith will bo 
rewarded by your contideiu c, the ronlidonct' of your 
valued Committee and the Planters' Association, I 
can assure you by our energy wo shall strive to sus- 
tain and merit the future trust of Ceylon, 
We fully appreciate that it is not in your power 
to appoint us at once; but if your impression of us 
be good, your favorable report of us as the proper 
persons to be employed in America to push any 
work that may be taken up by Ceylon in the interest 
and for the purpose of pushing pure Ceylon tea. 
If you could see your way clear to recommend 
that the work be begun at an early day— I am sure 
that we could do some most important good for Cey- 
lon during the summer months, providing we were 
placed in a proper position— with a native staff of not 
less than four to prosecute the work so much the better 
When in the harness, I am sure lots and lots of good 
opportunities will present themselves for action that 
will be beneficial, for which reason, a free hand would 
be desirable, of course on lines in harmony with 
Ceylon, with frequent reports from this end and gladly 
entertaining suggestions and commands from the 
home end. 
My ideas as to this American campaign do not lav 
entirely with the consumer ;— it's of no use to reach the 
consumer without taking steps to interest the trade 
and seeing that the consumer can be directed where 
Ceylon tea can be purchased at a convenient centre 
.Lots and lots of people would use Ceylon tea if thev 
could get at it. This green tea cry does not affect me 
at all; Americans I am sure will learn to drink and 
like Ceylon tea, I am speaking now as an American • 
I am sure that my observations of the past do not 
stand for nothing, nor do the half a million cups served 
at the World s Fair stand for nothing, nor the 50 Cm 
cups served free by me at the Madison Square Garden 
Pure Food Show and the thousands of cups at the 
smaller Shows and store demonstrations. The work 
at the present clay will be comparatively easy to 
what it was when the late Ceylon Planters' Tea 
Company of New York with my aid first undertook to 
forward the interest and educate the American neonla 
to drink pure Ceylon tea. 1 e 
Mr Cockburn and myself would not have been waiting 
all this time if we for one moment thought that we 
could not insure satisfaction or that we were lackins 
in qualifications to prosecute this most arduous nn 
dertaking It will be hard work, and in many ways 
a work of self-denial, but no matter how hard the 
work may be we stand quite prepared to face the 
music and promise that we shall put forward every 
energy to warrant a continuation of our connection 
in the futherance of the work laid down for us And 
I feel that Ceylon will be thoroughly pleased with 
our labors and so encouraged that it will be a nlea 
sure to us to continue to the finish. 
We have a certain love for the work; but at the 
same time a business object and that obiect is 
the remuneration attached to our positions • with 
out money we could not live, and money 
seems to make the wheels of trade go round 
Aside from this, however, I do not think that Ceylon 
could find two gentlemen that would or could nut 
more conscientious labor into the enterprise than 
your humble servants. y lnan 
Hoping that I have not wearied you, and that I 
do not seem intrusive, knowing full well that you 
must be quite over-run with correspondence I hi™ 
tried m my communication to be as brief as 'possible 
and trust that the same will meet your valued m 
proval and that your Committee at an early day 
will have your favourable endorsement and remnt 
of us. On behalf of Mr. Cockburn and myself I 
thank you for your kindly consideration of us" and T 
smcerely trust that we shall ever, by our conduct 
merit your high estimat.on.-I am, dear sir, sincerely 
and faithfully yours. g. BIERACH 
New York, March 15th 1895. 
New York, March 30. 
Dr. A n Sir-Now that Ceylon's delegate Mr 
Mackenzie, has been to America an 1 h it h ft 
hrs return trip March 27th. I do hope that lie win 
carry some good reports and that the « Thirty Co, 
nut e C wlU take some speedy action that will be of 
vital importance to Ceylon's into.ct in V ner L U 
would be a very great pity to stop short an J drop 
