3 
Persia.-  This  market  is  a source  of  surprise  to  many.  It  has  grown  and  developed 
until  it  has  attained  its  present  dimensions.  Its  nearness  to  India  may  he  one  of  the  chief 
causes,  but  the  favour  in  which  Indian  Tea  is  there  regarded  is  attributed  by  some  to  a 
preference  in  the  locality  towards  the  use  of  an  article  supplied  by  co-religiomsts ; and 
there  may  be  some  truth  in  the  suggestion. 
United  States  of  America. — This  is  so  vast  a territory,  and  the  quantity  of  lea 
consumed  is  so  large,  amounting  annually  to  some  80,000,000  lbs.,  that  it  is  curious 
so  small  a percentage  of  our  Teas  should  be  used.  Decided  headway  has  been 
recently  made,  and  prolonged  low  rates  of  the  past  few  months  have  done  much  to 
popularize  Indian  and  Ceylon  Teas.  A very  large  amount  of  advertising  has  of  late  been 
done  by  the  Ceylon  Planters’  Tea  Company,  who  continue  steadily  pushing  the  sale  of 
Ceylon  Tea  ; — and  the  present  demand  may  be  partially  due  to  their  perseverance. 
The  kinds  of  Tea  used  in  different  parts  of  the  States — separated  by  so  many 
thousands  of  miles — are  so  varied  that  it  is  folly  to  argue  that  the  produce  of  India  and 
Ceylon  is  unsuited  to  the  American  taste,  because  Japans,  Oolongs,  and  Greens,  as  well 
as  Black  China  Teas,  are  so  largely  consumed.  If  the  Americans  knew  where  to  buy  good 
Tea,  there  is  little  doubt  but  that  they  would  soon  buy'  it, — although,  to  commence  with,  as 
a rule,  they  prefer  light,  flavoury  kinds  to  strong,  heavy  Teas.  Happily',  both  India  and 
Ceylon  can  supply'  them  with  abundance  of  Tea,  both  light  and  flavoury,  and  of  really 
good  quality'. 
Turkey  has  become  an  important  consumer  of  Indian  Tea,  and  it  is  possible  that 
the  religion  of  her  people  may  induce  her  to  take  the  Teas  of  a country  which  contains 
perhaps  the  largest  Mahommedan  population  in  the  world.  Ceylon  Tea  is  being  gradually 
introduced  and  appears  to  be  received  with  some  favour. 
Canada  is  perhaps  one  of  the  most  promising  outlets.  The  consumption  of  all 
Tea  is  nearly  4 lbs.  per  head  of  population  and  the  percentage  of  British  Grown  Tea  is 
already'  considerable — even  though  little  systematic  attempt  has  been  made  to  open  up  this 
market.  Recent  low  rates  have  perhaps  given  the  greatest  impetus  to  the  trade.  • 
Russia,  although  a market  of  considerable  magnitude,  and  taking  some  70,000,000  lbs. 
of  China  Tea  annually,  takes  but  little  Indian  Tea,  and  until  recently  Cevlons  were 
almost  unknown.  During  the  last  two  or  three  years  a distinct  enquiry  for  Ceylon  Tea 
has  sprung  up,  and  considerable  quantities  are  now  disposed  of  in  this  country. 
Figures  showing  actual  consumption  of  Ceylon  Tea  are  impossible  to  obtain,  but  probably 
the  bulk  of  that  which  goes  to  Germany  has  its  final  destination  in  Russia.  The  work  of 
Ceylon  in  pioneering  this  market  appears  to  have  created  some  demand  for  the  finest 
and  most  flavoury  descriptions  of  her  Tea.  Russia  should  prove  most  valuable  as 
an  outlet  for  high-class  Teas,  and  of  much  eventual  assistance  in  maintaining,  if  not 
increasing,  the  value  of  Teas  with  flavour  and  quality  combined. 
Of  other  European  markets  Holland  appears  the  most  active,  but  there  are  reasons 
why  Holland  should  lie  a Tea  drinking  country.  She  has  herself  fostered  Tea  culture  in 
her  own  colony  of  Java,  and  having  thus  acquired  a taste  for  Tea,  is  now  one  of  the  chief 
Tea  consumers  in  Europe. 
Germany  also  is  likely  to  prove  by  degrees  a useful  outlet. 
Other  Markets. — Amongst  those  countries  which  as  yet  take  but  little  of  our  Tea, 
perhaps  that  of  South  Africa,  with  its  rapidly  increasing  British  population,  offers  the 
greatest  encouragement  for  prospecting.  In  time  this  locality  should  naturally  consume 
British  Grown  Tea. 
South  America  is  a consumer  of  British  Grown  Tea,  but  the  unsettled  state  of 
this  continent  is  adverse  to  immediate  development  of  the  trade. 
The  Diagram  on  the  last  page  shows  the  progress  made  in  various  countries  during 
the  two  years  1890  and  1891.  Australia  is  not  included,  being  too  large  for  representation. 
The  quantity  of  Indian  Tea  taken  there  in  1891  did  not  quite  equal  that  of  1890 — but 
considerable  progress  has  been  made  there  during  1892.  The  Ceylon  Tea  taken  in 
Australia  in  1891  was  twenty-five  per  cent,  over  that  of  1890,  and  figures  for  the  few 
months  of  1892  show  still  further  development. 
To  the  countries  represented  it  is  unnecessary  to  draw  further  attention,  except  to 
observe  that,  having  regard  to  the  exceptionally  high  rates  during  so  many  months  of  1891, 
the  progress  has  been  remarkable,  and  that  exports  in  1892  show  most  encouraging  increases. 
To  the  United  States  and  Canada,  British  Grown  Tea  has  been  freely  exported  during 
the  past  four  months,  and  statistics  of  other  large  markets,  particularly  Australia,  Persia 
and  T urkey  are  also  most  encouraging. 
