26 
THE TROPICAL AGRICULTURIST. [July 1, 190l 
on. All the three houses quote it at various 
prices on their Circulars and Price Lists. The 
Frankfurt House, which is one of the oldest tea 
Houses in Germany, will, I am glad to think, 
push Ceylon tea vigorously. Their import in 1901 
exceeded that of 1900 by 10,600 lbs. 
The third method of work in Germany has 
been the distribution of the Illustrated Pamphlets 
"Tea Cultivated in Ceylon.'' In 1900 the principal 
tea firm in Bremen advised me that, in their 
opinion, the very best way to introduce Ceylon 
tea was to get a series of articles published in 
the German Press, and that these articles should 
appear in all the Ladies' and Girls' papers, and 
in the Medical and Scientific journals, and be 
written from a semi-scientific point of view. I 
have had many interviews with this firm and some 
correspondence, but have not yet found someone 
to write an article of this description. In the 
meantime another gentleman has used the infor- 
mation I supplied him with, and published the 
pamphlet known as " Tea Cultivation in Ceylon." 
Up to date it has been distributed in Germany 
to 1,422 Hotels, 981 tea and colonial produce 
dealers 112 Sanatoriums, and 1,100 newspapers. 
I have seen notices of the brochure by 48 of these 
newspapers ; some have devoted an article to it, 
others only a notice of a dozen lines. Four illus- 
trated papers, with a oirculation of half a million, 
have reproduced the pamphlet in its entirety, 
giving some of the illustrations. All these notices 
in the daily papers, and the reproductions 
in the illustrated papers, have been given gratis, 
and have therefore cost us nothing. 
In Germany I have so far not been able to do 
anything by way of demonstration. I still have 
to find the proper parties to undertake this work. 
I am convinced we must get a wholesale or import- 
ing firm to interest itself in the undertaking 
before making a commencement. I am sorry the 
arrangements made for Stuttgart fell through at 
the last moment. I am in hopes we shall in a 
short time see Ceylon tea rooms in half a dozen 
of the principal German towns. 
The Colombo export returns show an excess in 
1901 of direct exports to Germany of 183,387 lbs. 
over 19U0. Part of the exports to Germany is no 
doubt for transit to Scandinavia and Switzerland. 
The Colombo returns also give an excess of exports 
to Holland and Belgium of 11,868 lbs. The bulk 
of the imports into Holland and Belgium are for 
Southern Germany and Switzerland, the water 
transit by canal from Eotterdam and Antwerp 
being the cheapest way for goods to Basel, Baden, 
Wurtemberg and Hessen. 
The German Custom Eeturns for 1901 give an 
increased import in Ceylon Tea over 1900 of 89,300 
kilos, say 196,460 lbs., in Indian Tea of 4.3,200 kilos, 
say 95,040 lbs., and from Great Britain of 124,300 
kilos. I think we may safely assume that quite 
one-third of the supply drawn from Great Britain 
is Ceylon tea, so the increase in Germany of Cey- 
lon tea for 1901 may be calculated at close on 
270,000 lbs. 
Appendix "A", prepared for the information 
of the Committee, shows that the total expendi- 
ture in Germany by the various agencies engaged 
in pushing Ceylon tea has amounted to .39,261 
Marks, 94 Pfennifje, to which I have contributed 
14,779 Marks. 90 Pfennige, and out of this latter 
sum 1,500 Marks have been paid in consideration 
of expenditure undertaken in 1899 and 1900. The 
actual contvibutioQ iot 1901 is 13,279 Marks, 90 
•j>fonnige. 
France. Work in France in 1901 — may be 
divided into two classes : (1) General advertising 
and trade propaganda. (2) Demonstration. 
The former has been carried on by six different 
firms, and the bulk of the Propaganda has been 
done by the two houses which interested them- 
selves so largely in 1900. in Ceylon tea, both 
during and after the Exposition. These two agencies 
have conducted a vigorous campaign in Paris, 
and have advertised largely in the newspapers and 
magazines such as the IMode Pratique, Lectures 
pour tons, Le ]\Iatin, Figaro, Echo de Paris, 
Pemina, Le Journal, Bottin, Eevue de Paris, 
Le Gourmet, etc., in all some 20 papers and 
periodicals have been used for general advertisement. 
But the bulk of their expenditure on general 
Propaganda has been in their outlays for, and 
grants to, grocers, supplying them with window 
signs, placards, free samples, etc., and in Menu 
Cards to Hotels and Restaurants. The third firm, 
which runs a large tea room in Paris, has issued 
cards, circulars, and leaflets, and continues to see 
only Ceylon tea in cup in their Tea Eooms. The 
fourth house confines itself entirely to grocers in 
Paris, and has given them leaflets and small presents 
of perfumery and other articles in return for all orders 
for Ceylon tea. The fifth agency, a Paris importing 
house, has confined its work entirely to the provinces 
and has issued special circulars to all its clients, has 
distributed 2,000 'placards to grocers, and given 500 
kilos in free samples of tea. This firm has also 
canvassed all the regiments in Prance by circulars. 
The sixth, a small firm in Marseilles, has corfined 
itself to distribution of leaflets and copies of Mr. 
Bamber's pamphlet in French. 
But in addition to the above very important work 
carried on by the trade through the trade mainly, 
another, demonstration, viz., the presentations to 
the public of Ceylon tea in cup properly made, 
has formed a special feature of last year's work. 
One firm opened in April a first-class tea room, 
beautifully furnished and well equipped, and went to 
the expense of obtaining Sinhalese boys fmni Ceylon 
as waiters. This room in the Eue Oamnartin has 
been crowded during the autumn and winter months, 
and is one of the best advertisements we could 
possibly have. The same firm had a very large room 
nicely decorated and furnished at the Exhibition of 
L'Enfance a travers les ages, held at the Petit 
Palais in the spring. This room was well attended. 
This firm also had a bar and show at the Tuilleries 
Exhibition for one week. Another firm has been 
instrumental in starting a small and unpretentious, 
but useful little tea room on the south side of the 
Seine. We have therefore now four tea rooms in 
Paris selling only pure Ceylon Tea in cup. In addi- 
tion to the Paris work, the last-named firm has 
started a demonstration round in the Provinces. 
We recognise that it would hardly pay as yet to run 
tea rooms in the Provincial towns, but vrith a view 
to let the inhabitants taste tea, properly made tea in 
cup has been distributed free of charge in the ?,fter- 
noons in those grocers' premises, who were vrilling 
to give space for this purpose. Twenty-two towns 
have been visited by the demonstrator, and up to 
the end of last year demonstrations have been given 
in 16 of those towns for 78 days, 16,483 cups of tea 
have been served, 9,200 visitors have bought dry tea, 
and the Paris firm has secured 56 new grocers as 
clients for their teas. The demonstrations hav© been 
well advertised in the local papers of each town, large 
posters have been displayed in the grocers' windows, 
and 529,350 copies of printed matter and leaflets 
have been distributecl. This work bag feeeii very 
