THE Tii©PIOAL AGRICULTURIST. [July 1, 1902. 
The second firm is that of an old-established re- 
tailer, who has the sole agency for many food 
specialities. He has for many years drawn a very 
small supply from Colombo direct, and was very 
anxious to enter on a more vigorous campaign and 
push the sale of the tea. He has not only advertis-^d 
in some 20 newspapers, but has issued leaflets with 
deliveries of his other articles, has issued Post cards 
with advertisements of Ceylon tea, and been success- 
ful in getting special articles on the advantages 
derived from drinking Ceylon tea inserted in the 
Press. Ho has also circulated Mr. Bamber's 
pamphlets. 
The third firm, being an Austrian tea importing 
firm, has confined itself entirely to grocers, has 
advertised on behalf of these grocers in 73 papers 
in the Empire, has established 600 depots for sale 
of Ceylon tea throughout the Empire, the tea being 
put up in 2 oz., 1/4 and 1/2 lb. packets, and sold 
under a special brand of their own, and has issued 
66,300 circulars and 1,350 placards to their clients 
for distribution. 
, The fourth firm working from Basel has done 
little direct newspaper advertising, but has granted its 
clients small smns for that purpose. It has furnished 
the restaurants with note blocks for their bills, the 
back of which contains an advertisement of Ceylon 
tea : it has given Menu Cards to the Hotels, and has 
supplied the shops with signs, cards and leaflets for 
distribution among their customers. It has also 
distributed a large amount of tea free, as samples. 
The expenditure iu Austria in 1901 has amounted to 
£l,703-liJ-8, to which I have contributed £1,032-9-2 
No mention is made in the London brokers' returns 
of the Export from the United Kingdom to Austria. 
From Ceylon the figures are 50,958 lbs. in 1901 
against 24,633 in 1900. The increase is so far 
satisfactory. The Austrian Customs returns give 
the figures as 52,200 kilos in 1901 from India and 
Ceylon as against 41,700 kilos in 1900, or an increase 
of 25,300 lbs. in last year. Erom Great Britain the. 
total iinport in 1901 was 25,300 kilos as against 
21,200 in 1900. I think we may assume that the 
bulk of what was imported from Great Britain was 
British-grown tea. But even assuming it was all 
Indian and Ceylon, the total importation from these 
countries is only 78,500 kilos out of a total], 023, 800 
kilos. So we have in Austria some very heavy 
work before us, to even displace the bulk of China 
tea, as British grown teas do not form as yet one- 
tenth part of the whole import. I regret to see that 
total imports into Austria for 1901 show a falliug-off 
of 41,5 '0 kilos, as the total import for 19 0 was 
l,'i65,20 I kilos. I am glad therefore to see that the 
reduction has not taken place in the quantity 
imported from Great Britain, or India and Ceylon; 
There is a very fashionable tea room at the Hotel 
Bristol in Vienna, the proprietor drawing his supply 
of Ceylon tea from London. In the Spring we shall 
have a small demonstration at a Charity Bazaar 
under Imperial Patronage in Vienna, and I hear 
special Ceylon tea rooms may be started in Vienna 
and Buda-Pesth in the coming Autumn. 
SCANDINAVIA. 
Work in Scandinavia has been carried on in 
Sweden and Norway by three firms in Stockholm, 
who for the past two or three years have interested 
themselves in the article at the instance of their 
Ceylon friends ; in Christiania by the same firm who 
received support from me last year, and in Denmark 
by a now firm who took up the article for the first 
time in 1901 . The oldest and largest Swedish firm 
have been at work for some years now, and they, 
with their branch House in Christiania, have adver- 
tised on the largest scale. The lines on which our 
friends in Sweden and Norway work are varied ; 
while one firm has confined itself mainly to news- 
paper advertisements ai.d posters, and the third 
(the largest) to Avork amongst grocers, supplying 
them with tins and canisters, signs and advertising 
material in ihe shape of leaflets, and pamphlets for 
their clients. AU these agencies practically keep and 
sell only Ceylon tea. 
In Copenhagen a new firm have taken up the 
pushing of pure Ceylon tea under a special brand of 
their own. They have advertised in 73 different 
papers and issued 63,600 circulars and established 
180 depots for the sale of Ceylon tea. 
I notice that the direct eixports to Sweden from 
Colombo in 1901 show a decrease of 6,196 lbs. I 
presume the export to Denmark is included in that 
under Sweden. Although the direct exports may 
show this falling-off, I feel certain a very much 
larger quantity of Ceylon Tea has been imported 
from London. One firm alone has drawn 10,000 
lbs. from London in 1901 in excess of its 1900 supply 
from the same place, while another has taken nearly 
10,0u0 lbs. more from Germany in excess of lOuO. 
Prom appendix " D " it will be seen that the 
total expenditure on advertising and propaganda in 
Scandinavia has been £944-10 1, to which I have 
contributed £289-3-3. 
Afternoon cofiee is not a Scandinavian custom, 
and I fear afternoon tea rooms would not be a 
success in these countries. But I think an effort ' 
might be made to introduce the sale of Tea in the 
Hussian fashion per glass, as tea made very weak 
and sold per glass at a low rate in the winter oughf 
to popularise the beverage amongst the masses in 
these Northern Countries. 
Switzerland and Italy. — In Switzerland the ex- 
tensive advertising and efficient work undertaken in 
1900 by a Basel firm has caused all the other tea 
dealers to bestir themselves, and not only those who 
have hitherto made Ceylon tea a speciality, but also 
others have been compelled to take up Ceylon tea 
and at any rate stock it. Not less than seven firms 
have been willing to advertise it, and I have given 
assistance to six out of the seven. Our friends of 
190') have continued their work with the grocers in 
the smaller towns, and have given them help to 
advertise the teas ; they have also continued the 
campaign with the Hotels and Eestaurants. They 
made special demonstrations at the International 
Shooting Contest, " Tire Federal ", held at Lucerne, 
and at the Cantoiial Exhibitions held at Vevey and 
Basel, and have aided in the establishment of a 
Ceylon tea room at Lausanne. Another firm has 
made Ceylon tea a speciality for the first time by 
selling a pure Ceylon tea in packets under their 
own Brand. They have issued some 60,000 special 
circulars, advertised on behalf of their grocers for 
6 months in the local papers, and given their clients 
600 placards. 
The third firm,an old established Swiss firm, has 
also taken up Ceylon tea as a speciality for the first 
time. Their work is entirely confined to grocers. 
They have distributed 20,000 circulars, advertised in 
25 different newspapers on behalf of their clients, 
and established 50 depots in 20 places. 
The fourth is represented by a gentleman who has 
for some years sold Ceylon tea. Many years ago he 
