May 2, 1904.] THE TROPICAL 
AaRICULTlJRIST. 
743 
advertise it. They have been forced to do this by 
oor propaganda, the most efficacious part of 
which lias been the establishing ot the attractive 
detail depot in the Kohlmarkt Vienna, I fear our 
friends there will be a long time in reaping any 
benefit from their enterprise, but I trust they will 
persevere and not be compelled to close the shop, 
and that in course of time the business will repay 
their effori>i. With every shop now selling Ceylon 
tea, It is hard work for them to make much ^profit. 
Though tlie Customs returns show a sight increase 
in the consumption of all the tea in Austria for 1903" 
yet apparently the consumption of Indian and 
Ceylon has decreased by 10.100 kilos or 22,220 
lb. The figures are as under, butas the whole total 
ot imports are entered as 66,808 lb., I repeat what 
I have formely written, that I fear the classification 
of countries of origin is not strictly adhered to in 
Austria. 
From 
Germany 
1903. 
1902. 
19,600 Kilos 19,400 Kilos 
Switzerland 
300 
do 
200 
do 
Italy 
France 
200 
do 
200 
do 
600 
do 
600 
do 
Great Britain 
24,800 
do 
28,200 
do 
Basaia 
36,400 
do 
35,100 
do 
Trieste 
100 
do 
900 
do 
Belgium 
900 
do 
500 
do 
Holland 
3,800 
do 
2,900 
do 
China 
946,200 
do 
889,900 
do 
Br. India & Ceylon 30,430 
do 
40,500 
do 
Java 
400 
do 
1,600 
do 
Annam 
100 
do 
Eijypt 
900 
do 
1,800 
do 
Brazil 
2,600 
do 
Turkey 
5,200 
do 
900 
do 
Bonmania 
200 
do 
1,072,500 Kilos 1,022,900 Kilos 
The direct exports from Ceylon show an 
increase only of some 9,0001b. We have four 
firms at work in Austria, or one more than last 
year. The new firm has been granted ike sub- 
vention solely for work in Hungary. They have a 
very extensive connection in that country and I 
only hope they will not trench on the sphere of 
those older friends in the German-speaking pro- 
vinces, who have been at work for three years now. 
The number of depots established throughout the 
Empire shows an increase of 473. Here as in 
Germany the campaign has been mainly carried 
on by advertisements on behalf of the retailers in 
the local papers of Upper and Lower Austria, 
Hungary, and Bohemia. Circulars, cards, 
calendars, posters have also been distributed 
larcely, and one large electric flashlight trans- 
parency has been on view through the winter 
months at the ofiSces of " Die Zeifc " in the 
Karnther Strasse \ ieuna. In the spring a very 
good demonstration was made in the Prater at 
Mr. Hagenbeck'e Indian Show, where the tea was 
on sale in cup and packet for three mouths. My 
grants have amounted to £610 .S-6 against a total 
expenditure of £1,387-16-11. 
FRANCE. 
In France we have made distinct progress this 
year. The Ceylon exports show ati increase of 
203,470 lb. The French figures for the year will 
not'be published till the autumn. But as in 
foiner years I give the comparison for the two 
preceding years of the Imports into France. The 
figures are|ft3 follow: cleared for Home consumption 
Countries «f Origia 1902. 1901. 
ereat Britain 134,645 kiloa 133,314 
Belgium 636 do 1,262 
159,668 do 
489,468 do 
1,689 do 
12.147 do 
145.288 do 
2.122 do 
3reat Britain 
Belgium 
British India 
China 
Japan 
Other Oountriea 
Indo China 
Other Colonies 
1,262 
152,943 
456,092 
3,592 
12.352 
102,008 
255 
kiloa 
do 
do 
do 
do 
do 
do 
do 
945,553 kilos 861,818 kiloB 
It will be seen that there-is an increase in 1902, of 
teas from the " ludes Anglaises " of 6,715 kilos or 
say 14,600 lb. and I hope the figures for 1903 will 
show much better results. I am aware that the 
deductions I made on the figures for 1901, have 
been called in question. I dealt with this matter 
in detail in my letter of 26th November, so I 
need not further refer to it now, except to say 
that a reference to my very first repoit for 1900 
will show, that' in dealing with imports into a 
country, I referred only to the quantities cleared 
for Home consumption, and further that I have 
no reason to doubt the correct compilation of 
these figures by the French Customs authorities, 
and that the quantities entered as cleared from 
Bond as coming from the Indes A nglaises are the 
actual produce of the Indes Anglaises, viz., India 
and Ceylon, and nob China tea shipped at Hong- 
kong and Singapore. The export of tea to France 
from the Indes Anglaises, though amounting in 
1901 to 728,815 kilos fell in 1902 to 280,239 kilos. 
The percentage of tea cleared for Home consump- 
tion compared with the quantity exported from the 
Indes Anglaises is 38 per cent for the two years, 
whereas the percentage of China tea cleared for 
consumption compared with the total export from 
China is 36 per cent for the same period. 
THE LARGE INCREASE FROM THE FRENCH 
COLONIES 
is noteworthy, I have not been as yet successful 
in finding out what these colonies are. Not much 
has been done in newspaper advertising in the 
Capital beyond advertisements in the Matin, 
Figaro, Le Journal, Petit Parisien and 
Gaulois, but in the Provinces where the 
demonstrations have been held, the teas have 
been largely advertised. Otherwise advertising 
has been confined to several monthly periodicals, 
to wall-posters in the provincial towns, to posters 
along the Railway lines in the south, to advertise- 
ments in the Railway carriages of the Ouest, and 
to newspaper articles. One firm has made a 
speaiality of its Insurance policies against death 
issued to every purchaser of a packet of its tea, 
and obtained in this way a series of leading 
articles— advertisements in the Journal, which 
were paid for in tea, which was distributed by 
" Le Journal" to its regular subscribers. The 
demonstrator has continued his work in a some- 
what unpromising field, viz., the centre and south 
of France, leaving out the Riviera and not going 
east of Marseilles He has had very much better 
results in Lyons and Marseilles than I anticipated. 
Demonstrations have been given in fifteen towns 
at twenty seven different places on eighty-four 
different days. Some demonstrations have also 
been aiven in Paris and will be continued in the 
winter months. Seventy towns have been visited 
where 10,000 " Invitations" and 240.000 Circulars 
have been distributed, and 57 new clients obtained 
for the sale of the tea. Grants amounting 
fSgi-lO-S. have been made to six firms against an 
expenditure of £3,782-18-9. 
