May's Superior Quality 
MAY'S 
Northern Grown Seeds 
United States Food Administration License No. G. 26592 
19 18 
What it means to all of us-- 
To the Market Gardener and the Farmer: 
IT MEANS THAT YOUR EFFORTS ARE ITECESSARY to raise all you can to 
supply the demand of your country and of Europe. 
IT MEANS THAT THIS YEAR you will get a higher price for your • 
products than ever before. ' ' 
IT MEANS THAT THIS YEAR you must redouble your efforts to produce 
bumper crops. 
It means' that you must utilize every inch of ground, that you 
must have CROP INSURANCE; in other words, that you must plant 
seed of the highest possible germinative quality; stock that, so 
far as possible, is guaranteed to be of highest germinative test. 
To the Householder: 
It that your patriotic duty this year is to have a garden 
i^^jack yard. 
It that every spare foot of ground, every spare hour of 
time must go to the production of foodstuffs to make us a self 
sustaining nation. "Food will win the war"--supply all you can 
of it. Reduce the high cost of living generally, and cut your 
own expenses in half. 
To the Seedsmen and Growers: 
It means one of the biggest years in history; the biggest demand 
for seeds and nursery stock ever known in this country. 
It means the practical impossibility of procuring seeds of Euro- 
pean origin and it means the difficulty of securing enough stock 
of American growth to supply the demand, hence it has meant the 
increasing of prices generally and the holding good of those 
prices only as long as these stocks last. 
To Us: 
It means that for thirty-eight years the name of L. L. May & ■ , 
Company has been the standard of quality in seed and nursery stock 
throughout these United States and that this year we shall as 
always live up to our reputation. We are only of fering.' those 
varieties which our years' experience has taught us are' the most 
necessary and successful for all planting, and that while we*- have 
been compelled, owing to the extreme difficulty of obtaining ;•' ■' 
to raise prices, we feel that the results this year will raorj 
than overbalance the small increase in the price of stc 
Yours very- truly. 
MAY & CO. 
