A Doctor's Reasons 
Patient: "Why do you say Schlitz beer? Isn't any 
other beer as good?" 
Doctor: "Perhaps; but I don't know it. I do know 
that Schlitz beer is pure." 
Patient: "What do you mean by pure?'* 
Doctor: "I mean free from germs. Impurity means 
bacilli; and in a saccharine product like beer bacilli 
multiply rapidly. I do not recommend a beer that may 
contain them." 
Patient: "How do you know that Schlitz beer 
is pure?" 
Doctor: "I have seen it brewed. Cleanliness is 
carried to extremes in that brewery. The beer is cooled 
in plate glass rooms, in filtered air.. The beer is then 
filtered. Yet, after all these precautions, every bottle is 
sterilized — by Pasteur's process— after it is sealed. I 
know that beer treated in that way is pure." 
Patient: "And is pure beer good for me?" 
Doctor: "It is good for anybody. The hops form a 
tonic; the barley a food. The trifle of alcohol is an aid 
to digestion. And the custom of drinking beer supplies 
the body with fluid to wash out the waste. People who 
don't drink beer seldom drink enough fluid of any kind. 
A great deal of ill-health is caused by the lack of it." 
Patient: "But doesn't beer cause biliousness?" 
Doctor: "Not Schlitz Beer. Biliousness is caused 
by 'green' beer — beer that is insufficiently aged. But 
Schlitz beer is always aged for months before it is 
marketed." AsU for the brewery bottling. 
THE BEER THAT MADE MlimUKEE FAMOUS 
