Forest and Stream. 
A Weekly Journal of the Rod and Gun. 
Copyright, 1904, by Forest and Stream Publishing Co. 
Tbrms, $>4 a Year. 10 Cts. a Copy. I NEW YORK SATURDAY, SEPTEMBER 10, 1904. j No .846 BROAD«S;X?wyoKK. 
Six Months, $2. 1 — ' ' ' - 
The Forest and Stream is the recognized medium of entertain- 
ment, instruction and information between American sportsmen. 
The editors invite communications on the subjects to which its 
pages are devoted. Anonymous communications will not be re- 
garded. While it is intended to give wide latitude in discussion 
of current topics, the editors are not responsible for the views of 
correspondents. 
Subscriptions may begin at any time. Terms: For single 
copies, $4 per yeai, $a for six months. For club rates and full 
particulars respecting subscriptions, see prospectus on page iii. 
A PENNSYLVANIA "FISHING BEE." 
When the owner of a dam near St. Augustine, Pa., 
resolved upon draining it the other day, two enterprising 
citizens saw in the event vast fishing possibilities, and by 
contract acquired the purchase, upon payment of $75- 
They then sold for $2 each tickets "good for one share in 
the fishing party to be held at Andrew Card's Dam near 
St. Augustine." Several hundred ticket holders and their 
friends gathered at the rendezvous on August 24, a piece 
of the breast of the dam was knocked away, wire netting 
having been placed across the opening, and the scene that 
followed "beggared description." As told in the Johns- 
town Tribune: "Men and boys armed with seines and 
gig spears, and even clubs, rushed into the water, killing 
and capturing by hundreds the fish and eels which lay in 
a great squirming mass in the bottom of the stream. The 
'fun' lasted for hours before the 'sportsmen,' literally ex- 
hausted with the exertion of landing their catch, rested 
from their labors and set about dividing the prey." The 
fish, which had been thrown about promiscuously on the 
ground as soon as killed, were gathered into forty-two 
piles, and the promoters of the "bee" had just about com- 
pleted the allotment of the heaps to various sub-divisions 
of the party when the crowd was thrown into sudden 
consternation by the appearance of Fish Warden Spang- 
ler. There was a frantic rush to escape recognition, but 
most of the "prominent citizens present" had already been 
identified by the representative of the law, and as further 
evidence, there were the cards attached to the several heaps 
of fish giving the names of the owners. The participants 
are liable to prosecution under several provisions of the 
law j arrests and fines have followed, and more are to 
come. As a case of wholesale fish law violation and 
wholesale collecting of fines, the Carel Dam bee is with- 
out a precedent. 
SMOKE AND SMELL. 
A Brooklyn court has held that a section of the Sani- 
:ary Code which forbids the owner of a building to allow 
moke to escape from it is unreasonable because in restraint 
of trade and against public policy, and is void. "The mere 
permitting, of harmless smoke to come out of a chimney 
cannot be made a crime," said the court. "Such an or- 
dinance as this, if literally and strictly enforced, would 
close every manufacturing establishment in this vicinity. 
Of course, it is well within the power of the Board of 
Health to prevent the use of soft coal or the burning of 
any noxious thing creating a nuisance or interfering with 
the health of the public, but this is no such ordinance." 
This whole subject of smoke and smells in the neigh- 
borhood of human habitations presents very complicated 
problems which are extremely difficult of solution. On 
the one hand are vast business interests represented by a 
thousand and one factories giving forth more or less 
dreadful and noxious stenches, and on the other hand are 
the great collections of humanity, where the air should be 
pure and healthful. The two are bound together, and 
they have been accepted as a necessary combination. This 
has come about because the factory and the town have 
naturally developed and grown with corresponding pace 
together. A new factory means more people to be sup- 
ported by it, and to live convenient to it. A growing 
town means more people' to work in more factories and 
larger facilities for manufacturing. The two have pro- 
gressed together thus naturally, and communities have 
acquiesced in the conditions, until now the average city 
has the curse of factory-polluted air so firmly attached 
1 to it that reform would be most difficult. 
Nevertheless this conjunction of smoke and gas and 
fume exhaling districts and residence centers is 
radically wrong in principle ; and like every artificial con- 
dition that is radically' wrong, it may be remedied when- 
ever public sentiment shall be aroused to the requisite 
stage. 
The factory smoke and stench nuisance is firmly estab- 
lished only because public indifference has permitted its 
growth. There are, to be sure, certain weak and nullified 
statutes, like the Sanitary Code section which a Brooklyn 
justice has just made light of; but there is no strong and 
adequate law backed up by a healthy public sentiment. 
As conditions exist to-day, there is nothing in legal pro- 
hibition nor in public reprobation to halt the projector of 
a stench-exhaling factory in a place where it may make 
miserable the days or nights of a thousand people. But 
to accept this as a permanent condition of things is to be- 
lieve that the community is not growing wiser ; that our 
children will be satisfied to endure the conditions we 
abhor but have not the wit to rid ourselves of; and that 
the public comfort and the individual citizen's inalienable . 
right to pure air in his home and his surroundings are 
never to be vindicated. The general sanitary conditions 
of our day are vastly superior to those of the past; the 
conditions of the future will be better than those of to- 
day, and the improvement will, we may be confident, in- 
clude the air of great cities. 
ABOUT ADVERTISING. 
Comparatively few people appear to understand the 
great interest attaching to this subject— one of the most 
important elements of commercial success. If we think 
about it at all, we are likely to imagine that the concern 
whose goods are described is the one chiefly interested in 
any advertisement, but a little consideration will show 
that this cannot be the case, for unless the combined in- 
terest by individuals at large at least equals that of the 
advertiser, his advertising will not pay, and he will lose 
money and stop. 
It has often been said that judicious advertising is the 
key to business success. This is no doubt true, but the 
qualification is most important; the advertising must be 
judicious. A periodical may introduce the advertiser to 
just the public he wishes to reach, but unless he has 
something to say to that public which will interest it, his 
advertising will profit him nothing. Given, however, a 
good medium, good articles to be described, and good 
j udgment in describing them, and the result of his advertis- 
ing is not doubtful. The advertiser will receive from the 
public he reaches far more money than he has paid for his 
advertising space. 
We have weekly in the Forest and Stream examples 
of this sort, where dealers in goods of various kinds have 
advertised them each week for ten, fifteen, twenty or 
thirty years without a break. Keen, hard-headed business 
men do this because it pays them — because -it is as neces- 
sary for them to let the public know what it is .they have 
to sell as it for them to have a place to sell it in. The 
expense of advertising is as necessary to them as the ex- 
pense of rent. No matter how good an article may be, it 
can have no considerable sale unless the public knows of 
its existence. . 
Moreover, people do not consider, understand or 
believe statements made to them once or twice only. 
In the rush of every-day life a statement or a 
name read but once is at once forgotten, but read ten or a 
hundred or a thousand times, it becomes familiar, is 
accepted as fact, and unconsciously has its effect on our 
actions. The successful advertiser reckons on this 
familiar principle of human nature, and keeps the name of 
his articles before the public. Little children know of 
Pears soap, Sapolio, the Golddust Twins and Quaker 
oats almost as soon as they can talk, and when the time 
comes to make purchases, this long familiarity with a 
name inevitably — if perhaps unconsciously — makes itself 
felt. 
Advertising costs money, and it is only the article' 
which possesses real merit that can stand heavy advertis- 
ing. Although, by attractive advertisements, people may 
be beguiled for a time into purchasing some inferior arti- 
cle, no amount of advertising will create a permanent de- 
mand for something that is worthless. It is the good 
things which survive in the struggle of competition, be- 
cause the poor things — though they may start off with a 
rush — ultimately cease to sell and the money needed to 
pay for advertising fails to come in. 
Or) the part of business men who have given but casual 
thought to the subject of advertising, there is often little 
apparent comprehension of its possible effects. They 
sometimes appear to think that the handing over of their 
copy to a periodical to print, and then paying its bills is 
all that they have to do, while, in fact, much more is re- 
quired. Unless the advertiser gives to his announce- 
ments the same intelligent thought that he does to other 
branches of his business, he cannot expect to receive the' 
full returns to which his expenditure of money should 
entitle him. Absolute neglect of his advertising may re- 
sult in its absolute failure, no matter how excellent the 
goods that he has to sell, or how effective the medium 
he uses to declare their worth; while, on the other hand, 
thought and study over the method of advertising will be , 
likely to bring him, without the use. of additional capital, 
returns far in excess of anything to which he has been 
accustomed. 
It is manifestly to the advantage of a periodical pub- 
lishing advertisements that those who use its columns for 
that purpose should receive adequate returns for the sums 
paid to it. Unless the advertiser feels pretty confident 
that he is receiving- from his sales more money than he 
pays the periodical, he is likely to recognize that he is 
playing a losing game, and to stop advertising. But it 
must be remembered, as already said, that the periodical 
cannot do the whole work ; the duties of advertiser and 
periodical are reciprocal. Both must work together for 
the common end — success to the advertiser. 
REBUILDING THE EARTH. 
■ Mr. Jaques has chosen for his paper on irrigation a 
title which is sufficiently striking to attract attention and 
yet may defeat its purpose by exaggerating any actual 
task to which the people of this country might address 
themselves with a reasonable expectation of accomplish-* 
ing its fulfillment. We may not "rebuild the earth," but 
we might "rebuild" little bits of it. Here and there on the 
expanse of the continent, bits have been rebuilt. Cali- 
fornia has made over immense tracts of desert into fruit- 
ful acres. The Southwest is piece by piece, fraction by 
fraction, being transformed from arid waste to blooming 
fertility. Mr. Jaques, if we understand his plea, would 
not have irrigation enterprises limited to that area recog- 
nized as desert lands. He argues for a storage of the 
waters everywhere; that the supply may be conserved for 
use as required. He would rebuild the watersheds of the, 
New England hills as well as those of the prairies of the 
West. . ; ' : .- 
Many a man who has knocked about the Northwest 
coast in old times will feel a pang of regret to learn of.' 
the death of Capt. Michael A. Healy, best known as Healy , 
Of the Bear. He -commanded this Revenue cutter for a 
number of years, and made an annual cruise to Point Bar- 
row in the Arctic Ocean, the northernmost settlement in 
United States territory. On this voyage it was his. cus- 
tom, to stop at the various Esquimaux settlements - in . 
Alaska to learn the condition of these people, in whom he 
took the greatest interest. They were devoted to him. 
When gold was discovered in Alaska, he predicted the 
ruin to the native population, which swiftly followed. 
Captain Healy was a man of most kindly heart, and at the 
same time of the greatest daring and most dogged deter- 
mination. He was born in Georgia in 1839. . - ... 
The Mandans of the Upper -Missouri visited by Henry 
were pictured by George Catlin twenty years later. Dur- 
ing the intervening period there had been no influence to 
change the tribe in its life and customs. The drawings : 
by Catlin give a graphic representation of the Indians in 
their villages. The buffalo dance, the horse racing and 
various other, aspects of Indian life are depicted in the . 
"Letters," from which we have reproduced the illustnK. 
tions given to-day. 
R 
A system of wireless telegraphy has been devised for 
use in the Rocky Mountains to signal forest fires. Sta- 
tions will be established at various points where expert ■ 
observers' will be stationed to give warning whenever 
a fire breaks out, and to summon help. The first experi- . 
mental stations will be established hi the BJack Hills, -- 
