THE PERGHERON REVIEW 
11 
At Noon Time 
and so on for all other noted sires or dams appearing in the 
pedigree. This will make a pedigree mean something ; for it is, 
after all, merely an authentic record of the ancestors of a par- 
ticular animal, and unless the breeder knows what these ances- 
tors were like, the pedigi-ee loses most of its value. Every breeder 
should have a copy of the Pereheron History, and beginners should 
study it exhaustively before embarking on any purchase. Men 
who already have copies of the History will be able to obtain the 
index, separately, in the near future, from the Sanders Publish- 
ing Company, 542 S. Dearborn Street, Chicago, 111. 
Supplementing the Pereheron History is the little book, "The 
Horse and the War, ' ' by Captain Sidney Galtrey of the British 
army. It is brimful of interest, gives a vivid pen picture of the 
part grade Percherons played in the war, and abounds in human 
interest and witty anecdote. Get it — it will make you prouder 
than ever of being a Pereheron breeder and will give you many a 
hearty laugh. The Pereheron Society is the distributor — price 
$1.50 each. 
Stud Books 
Volume XX, containing pedigrees from 134,001 to 146,000, 
inclusive, was published during the last year. The skyrocket 
tendency of printing costs has led the Directors to order that 
the body color alone shall hereafter be given in stud books, but 
all markings will be given as usual on the certificates of pedigree. 
This will reduce our printing bills considerably. 
Fairs 
Encouragement of Pereheron breeding through prizes at fairs 
has been continued. We recognized forty-nine fairs of full state 
fair rank, forty-seven subsidiary shows, and also took in six large 
and thirteen small Canadian shows. Exhibits at fairs have been 
of gratifying character, on the whole, and the Ohio State Fair 
came into world-wide prominence by offering on Percherons the 
most comprehensive classification and the largest amount of prize 
money ever offered at a state fair. The resulting exhibit of Per- 
cherons admittedly broke all previous records when all classes and 
both sexes were considered. 
Further development along similar lines may be expected. 
Field Work 
Our field work has been limited during this past year, but we 
have carried out some very careful field surveys. We have en- 
couraged also the holding of horse power demonstrations where 
attention has been focused on the more efficient use of horses, and 
on raising better horses. This work, which- we have started, is 
being carried on now in many states without any further assist- 
ance, is giving encouraging results in concentrating the attention 
of average farmers on the true value of horses of the right kind 
as efficient, economical, fertility-conserving motive power units. 
Part of our field work was directed toward encouraging local 
breeders' associations. We offered, this past spring, to send 
Assistant Secretary McFarland to counties to help organize county 
Pereheron associations along the lines followed so successfully in 
Tazewell County, Illinois, and Delaware County, Ohio. None of 
the county work came to completion, but we subsequently aided in 
the organization of an Illinois State Pereheron Breeders' Associa- 
tion, which has already rendered very valuable assistance to the 
breeders in Illinois in drawing buyers of Percherons to the state. 
Assistant Secretary McFarland was assigned to the work of aid- 
ing the Illinois Pereheron Association this fall in getting out 
their first booklet, entitled "Illinois Pereheron Sires." He spent 
more than a month on this work, and "while it benefits Illinois 
breeders directly it will benefit Pereheron interests everywhere in 
an indirect way. We plan to give similar aid to other states 
this coming year, where the breeders manifest a real spirit and 
desire to organize a strong state Pereheron association, and 
will back up their words with the cash necessary to make such an 
association a real going concern. 
Publicity 
Our publicity work, divided into paid advertising and news 
service, has been continued as in past years, and extended to the 
county agents who have been supplied with news material that 
they oan and do use in their local papers. Photographs have 
been used where advisable, and the value of our news service is 
indicated by the fact that we are constantly in receipt of requests 
for special articles bearing on various phases of the horse indus- 
try, which requests keep your Secretary and his able assistant 
burning the midnight oil a good share of the time. In this con- 
nection I would strongly urge all breeders who have the ability 
to write clear-cut articles for the agricultural press, to do so, and 
to send such articles to the papers they are closely in touch with. 
The editors are always glad to get short articles dealing with 
actual farm experiences with good horses, and accounts of failures 
with reasons therefor are equally welcome as a warning to others. 
Our moving pictures constitute another much appreciated form 
of publicity, and the two sets of filme are kept on the road as 
steadDy as express service wiU permit. Reports from localities 
using the films indicate that they have been very useful in in- 
creasing interest in Pereheron horses. 
Booklets Issued 
We printed and distributed 15,000 copies of the Pereheron 
Review, 40,000 copies of the article by W. J. Suor on ' ' Cost of 
Delivery with Horses and Trucks," 25,000 copies of "The Horse 
as an Economic Source of Farm Power, ' ' and 20,000 copies of 
"Shall Farmers Produce Their Own Power?" The demand for 
these booklets, all calculated to increase interest in horse breed- 
ing, has been very great, and our supply of two has been wholly 
exhausted. The others soon will be. 
Two thousand five hundred copies of an illustrated poster 
were printed and about 1,700 have been distributed. These show 
Percherons of good type in the different phases of farm work, 
and the reading matter is calculated to arouse interest in better 
horses. Posters remaining on hand are being sent out on request 
to agricultural schools and to breeders' associations. Supplies of 
all these booklets were sent to the British Pereheron Society and 
used by them in starting their own campaign. 
Correspondence 
Every effort has been made to keep down all unnecessary 
correspondence. Despite this there has been an increase in this 
work. During the year we received 32,098 letters, an increase of 
2,693 over the preceding year. This is an average of more than 
100 per day for every working day in the year. 
Personally dictated outgoing letters totaled 19,314, an increase 
of 2,891 over the year before. This does not include letters car- 
rying pedigrees, or transfer certificates. General letters sent to 
our entire membership three or four times a year are not included 
in the above total. 
One-half of the correspondence regarding applications can be 
avoided if applicants will read carefully all instructions on the 
blanks and reeheck every item before signing and mailing their 
applications or transfers. It does not take long for you to re- 
eheck your work, and it will save us a great deal of trouble and 
expense. ' ' 
A Pleasant Experience in a Boy's Life 
