40 
THE PERGHERON REVIEW 
Loonan's Greatest Sale 
Fifth Annual Percheron Mare Sale 
50 HEAD 
TO BE SOLD IN SALE PAVILLION 
FAIR GROUNDS, CEDAR FALLS, 
March 11, 1920 
AT 
lA. 
There Will Be 
25 HEAD WEIGHING 25 TONS — ALL YOUNG MARES 
COME! Good judges who have seen 
the mares that go into this sale tell 
us that we are selling the greatest offer- 
ing of Percheron Brood Mares ever put 
up at auction in this country. We have 
bred Percherons for over a quarter of a 
century and we are satisfied, ourselves, 
that we have never listed before so many 
outstanding mares. A number are suit- 
able show prospects for next year, but 
the majority are big, useful mares, heavy 
in foal. They are the kind every breeder 
wants, because he is buying two horses 
for the price of one. 
CT jppf} JOT} ^'°°<' 0' **■"' 
l^lViV^lv j^j. ,1 yg^^j „^ jreatMt 
American Bred Sire ever used in this country. Tliere 
is only one otiier stallion and he was an Imported 
horse that sired more prize winning American Bred 
Percherons at the Chicago International, between 1900 
and 1910. There are a number of his daughters and 
granddaughters in this sale. 
TAJ A J^ heads our stud at the present time 
J^'-'J^C assisted by Olbertwell, a grandson of 
the famous Olbert, one of 
imported to this country. 
the greatest sires aver 
JALAP 84210 (88672) 
SUPERIOR MARES ^/-hrd^'r. 
leading breeders of this country and Canada, because 
his daughters are noted for their draftlness, their 
sound underpinning and their regularity as breeders. 
IMPORTANT NEWS TO MARE BUYERS 
These 50 big mares are all of breeding age. They have a II been bred, and, outside of a very few, are showing safe in foal. 
Over half of the offering are three and four-year-olds with their entire life of usefulness ahead of them. This sale is different 
from most others because it is a breeders' consignment made up of useful brood mares. There are no old worn-out mares or 
barren mares in this auction. Our mares are the kind every breeder should invest his money in if he wants to buy profitable 
ones. The balance of the offering except four are four, five and six years old. 
There Will Be 15 Matched Pairs — Their Equal Has Never Gone Through a Loonan Sale Before. 
All are blacks or black-greys. If you are interested in big, sound, drafty Percheron mares of the most popular breeding 
send for a catalogue of our sale. No catalogues will be mailed except on request. We invite you, if you are interested in 
Percherons, to be our guest March 11, whether you buy or not, because we believe you will see the greatest lot of Percheron 
Brood Mares that have ever gone through a sale ring in this country. 
JAS. LOONAN & SON, Waterloo, Iowa 
i 
t 
I "HOME OF SUPERIOR PERCHERONS" 
i 
i 
t 
I 
: 
: 
