46 
THE PERCHERON REVIEW 
FAIRS 
We recognized 39 fairs of full state fair rank. 39 shows of 
county fair rank, six large Canadian shows and 16 small Cana- 
dian shows. No medals were awarded at shows this year. Silver 
trophies were awarded at all shows of state fair rank to the 
Champion stallion or mare, providing said animal was bred by 
exhibitor. Twenty of these trophies have been won so far this 
year and they have all been engraved and shipped to the winning 
exhibitors, in times past this work has frequently been delayed 
a year and sometimes more. If exhibitors and fair Secretaries 
would cooperate with us in this matter these trophies can be 
shipped to the winners within ten days from the close of a show. 
FIELD WORK 
Our field work has been limited during this past year. The 
principal work in this connection has been visits to Percheron 
breeding establishments for the purpose of getting material for 
newspaper articles, as well as for the purpose of taking photo- 
graphs of Percherons at all kinds of farm work. More of this 
kind of work should be done. 
Your Secretary has also made a number of addresses at breed- 
ers' meetings, banquets and fairs. 
PUBLICITY 
Since March 1st, 1920, our publicity work outside of paid 
advertising has been devoted largely to the preparation of special 
articles. During the spring and early summer months one special 
story and sometimes two was prepared each week. A consider- 
able number of photographs have been taken by your Secretary 
during the past year. It is certain that good photographs show- 
ing horses at all kinds of farm work is mucli more last ng in its 
impression on the minds of the uninformed than the printed 
word. 
Our moving pictures have brought the Percheron horse a good 
deal of publicity. We have two reels and they have been on the 
road most of the time. 
PERCHERON REVIEW 
Fifteen thousand copies were printed and most of these have 
been distributed. 
CORRESPONDENCE 
During the year we received 28,596 letters, a decrease of 
3,502 over the preceding year. An average of more than 95 per 
day for every working day in the year. 
Personally dictated outgoing letters totaled 19,516, an increase 
of 202 over the year before. 
This does not include letters carrying pedigrees or transfer 
certificates. 
We are making every effort to keep down all unnecessary cor- 
respondence by advising steps necessary to proceed with regis- 
tration matters in our first letter, thereby saving a man consider- 
able time and expense. 
One-half of the correspondence regarding applications and 
transfers can be avoided if applicants will read carefully all in- 
structions on the blanks and recheck every item before signing 
and mailing. This will save you and your Society a great deal of 
trouble and expense. 
INCREASED FEES 
Since our fees on applications and transfers were raised on 
March 1st, your Secretary has exerted every possible effort to 
help every breeder to get his work done at the least possible 
cost. Notices were sent out repeatedly warning breeders how 
they could save several dollars on their work by sending it in at 
the proper time. Breeders who were anxious to have their work 
completed in a hurry were given special attention. Your Secre- 
tary fully realizes from his own personal experience in the horse 
business, that a sale may sometimes be lost if the pedigree or 
transfer certificate is not at hand at the proper time. There- 
fore, he has done his utmost to school his employees to fully 
appreciate the necessity of getting these rush cases mailed imme- 
diately. If a breeder asks to have his work rushed and he does 
not get it promptly, there is some reason which prevents the 
work from clearing. Your Secretary earnestly requests that 
breeders complain if their work does not come back to them as 
promptly as they think it should. Your Secretary is doing his 
utmost to run the affairs of this office on a strictly business 
basis. He feels that if a breeder sends in a transfer and the fee 
with the special request that the transfer certificate be rushed, 
that man is just as much entitled to quick service as if he had 
sent to Sears & Roebuck for fifty pounds of twine that he needed 
before he could finish cutting his grain. The same principle of 
efficient service applies to both cases. 
Your Secretary has been helping the different stallion enroll- 
ment boards to get all Percheron stallions properly transferred 
in the respective states that have enrollment laws so that pure 
bred colts sired by these horses can be recorded without spending 
months in securing back transfers. We are trying to l)e of real 
service to horse breeders. If we write to a breeder asking him to 
sign a transfer on a horse sold several years before, he should 
not fail to complete this transfer and return it to us at once. 
If he does not care to pay the fee he should not fail to send 
the transfer in any way. Ordinarily the present owner of the 
animal is only too glad to pay tlie fee if he can get the proper 
transfers so as to straighten the matter out. 
MEMBERSHIP 
It will be of decided interest to our members to know we 
have taken in 480 new members during the fiscal year just closed 
as compared to 300 the year before — an increase of 38%. 
CAUTION 
Do not breed your mare to a stallion unless the stallion 
owner produces the certificate of pedigree. Also insist that he 
])roduce evidence that his ownership has been establislied on the 
records of the Society, cither in the body of the certificate or on 
our official transfer certificate attached to same bearing the 
facsimile signature of the Secretary. 
Do not ])urcliase an unrecorded colt until you are sure the 
animal is eligible to registry. Be sure that sire and dam are 
recorded and that the ownership of stallion owner and breeder 
is fully established as mentioned above. 
If you take this precaution you will have no difficulty in 
registration matters and you will receive prompt and efficient 
service when you make application as all data relative to registry 
matters will be at hand. 
FEE ON ANHMALS 3 YEARS OLD OR OVER 
Bear in mind that the fee to record animals three years old 
or over is $100.00 to member or non-member. They must be 
considered by the Pedigree Committee and are subject to a rigor- 
ous investigation. Do not let your animals go unrecorded until 
three years and be forced to pay this penalty fee. 
DO NOT SKIP TRANSFERS 
Breeders should be extremely careful about skipping transfers. 
Your directors have ruled that it is a misdemeanor for any 
breeder to sign a transfer wliich does not actually represent a true 
change of ownership. Breeders who are found guilty of delib- 
erately skipping transfers will be dealt with rigorously. 
ADVERTISING IN PERCHERON REVIEW 
Tlie opportunity to advertise in our annual Percheron Review 
should be taken advantage of by every breeder who has a surplus 
of animals to sell. Those breeders who carried advertisements in 
our last Percheron Review claim they got more inquiries than 
they did from ads carried in the agricultural papers. This is as 
it should be for a breed paper goes into the hands of those people 
who are actually interested in the buying of Percherons. The 
PercheroTi Review is a reference book that is left lying on the 
living room table to pick up and read after supper, or to keep 
close at hand to refer to in settling a dispute over winnings 
of a certain horse, or to show your friends certain photographs of 
some of your favorite animals. That is why the Review has 
proven such a satisfactory advertising medium for breeders. Our 
1921 Percheron Review will be ready for distribution about 
January 21st. 
Vice President Burdick : If it does not take any longer on 
the Treasurer's report we will hear that now. Mr. Dunham, 
Chairman of the Finance Committee. 
Mr. Dunham: Mr. Chairman, Ladies and Gentlemen: The 
Finance Committee beg leave to submit as their report the 
auditor's report which is printed in this folder which you all 
have in your hands. 
The Auditor's report reads as follows : 
November 16, 1920. 
The Percheron Society of America, 
Union Stock Yards, Chicago, Illinois. 
Gentlemen : 
We have audited the books of your Society for the year ended 
October 31, 1920, and submit herewith our report together with 
the following statements : 
Balance Sheet 
Statement of Income and Expense 
Accumulated Revenue Account 
