How good do you 
have to be to own 
a Hasselblad? 
level without having to lie down 
(useful for nature photographs, or 
for shooting at unusual angles). 
Changing film is a simple matter 
with a Hasselblad 
(the Astronauts 
— had to do 
that, too). 
The film 
magazine can 
be detached in a 
snap, even in mid-roll, 
and replaced with a freshly loaded 
magazine or with a different type of 
film. This allows you to switch freely 
from black and white to color, from 
negative to positive film, or from 
daylight to tungsten. You can even 
switch formats. Your choices include 
the ideal 2'A" square format; the 6 x 
4.5 cm format, which enlarges to 8" 
x 10"; or "superslides” that can 
be used with any 35mm projector, 
giving a dramatic, screen-filling 
image. 
You also have access to a wide 
range of interchangeable lenses and 
accessories, because Hasselblad is 
the world’s largest medium format 
system. 
Creating a camera of such 
versatility and performance is no 
easy task. It takes a full year to build 
a Hasselblad. But then the lifespan of 
a Hasselblad is almost endless (ask 
any professional photographer). 
And Hasselblad’s design philosophy 
of non-obsolescence assures that 
today’s accessories will even fit 
a Hasselblad camera of twenty 
years ago. 
So, how good do you have to 
be to own a Hasselblad? Just good 
enough to want a camera that can 
make you better. 
The reputation that Hasselblad 
enjoys as the choice of professional 
photographers and advanced 
amateurs might lead you to believe 
that it’s a difficult camera to use. 
Nothing could be further from the 
truth. In many respects a Hasselblad 
is easier to use than other cameras, 
despite the extraordinary results 
it gives. 
Consider the viewing system, for 
example. You don’t have to squint 
with one eye through a tiny peep- 
hole. Instead your subject is 
projected big and bright onto the 
214" x 214" ground glass screen. This 
makes it considerably easier to 
compose your photograph and to 
focus accurately. And what you see 
in the viewfinder is two-dimensional, 
just like your finished prints or 
slides. 
A further aid to creativity is the 
automatic depth of field indicator 
on the lens that gives you a choice of 
settings that will put the foreground 
or background in or out of focus. 
A Hasselblad handles beautifully. 
It cradles comfortably in the palm of 
your hand. All controls are logically 
placed and easy to reach (the U.S. 
Astronauts were able to operate 
their Hasselblad cameras 
on the moon while wearing 
bulky gloves). 
As a matter of fact, a 
Hasselblad lets you do 
things you can’t do with 
a 35. Such as viewing and 
shooting with the camera 
held upside down over- 
head (great for shooting 
over crowds). Or for 
taking pictures at ground 
See your Hasselblad 
franchised dealer, or write 
for one of our bulletins on 
square composition, and a 
comprehensive brochure on 
the Hasselblad system to: 
Victor Hasselblad Inc., 
Dept. A3 1, 
10 Madison Road, 
Fairfield, N.J. 07006. 
H A 
When 
SS£LB LAD 
you shoot for perfection 
