We couldn’t sell our 
_ tours for less. 
So we gave you more. 
For 1981, Alitalia offers 36 terrific Italian 
tours that still give you the best value on the 
market — only now they’re even better than 
ever. 
Despite inflation, our prices for 1981 re- 
flect only minor increases. So in real terms 
you’re actually paying less. And here's how 
we’re giving you more. 
We’ve revised our most popular itineraries 
to include more features that people said they 
wanted. Like an excursion to the Swiss resort 
town of Lugano on several tours. Or two nights 
in Verona on our “Splendors of Italy”. A visit to 
the Frascati wine cellars on our “Grand Italian'.’ 
And a side trip to the Villa d’Este Gardens on 
most of our tours. 
We’ve added a major new 15-day tour 
called “Rome and the Sunny South” that 
we think is the best tour of southern Italy 
ever put together. 
We’ve searched out hotels and res- 
taurants that give you maximum luxury 
for your lire. And on an Alitalia tour — 
unlike many other tours — your 
hotels are always specified and 
guaranteed in advance. 
Our tour groups are intentionally 
kept small, so you get more personal 
attention. And Alitalia lets you choose from 
escorted, semi-escorted or independent tours 
— so you don’t waste money on features you 
don’t really want. 
What does all this cost? You can spend as 
little as $228 for 9 days/7 nights in Rome on 
one of our “Intermezzo” tours. Or you can 
splurge on our “Grand Italian',’ a completely 
escorted 15-day tour for $850. (These prices 
are per person, double occupancy, high season 
— April through October — and are for the finest 
first-class hotels. Prices are lower for the 
low season. Airfare is additional.) 
For a copy of our beautiful 
new tour brochure, 
“Italy loves you’,' 
ask your travel 
agent, or write: 
Alitalia Tour De- 
partment, 666 Fifth 
Avenue, New York 
NY 10103. 
Alitalia tours. They 
couldn’t be any cheaper. 
And they couldn’t be any 
better. 
/Ilitalia 
AT HOME IN THE SKY 
