Why a Hasselblad 
costs more 
than other cameras* 
rather than 
"obsolescence”. New accessories will 
fit Hasselblad cameras of 20 years ago. 
In the long run, a Hasselblad 
not only pays for itself by its 
performance, but also retains its 
value. In fact, Hasselblad cameras 
have been sold, after years of usage, 
for more than twice the original 
purchase price. 
Hasselblad is founded on the 
principle of interchangeability of 
parts, so once you own a Hasselblad 
camera, you have access to the entire 
Hasselblad System — the most 
comprehensive of its kind. 
There are four camera models to 
choose from. 
First, there is the Hasselblad 500 
C/M, with leaf shutter and flash 
synch speeds up to 1/500 second. 
A more specialized camera is the 
Hasselblad Superwide C/M, with a 
built-in wide angle lens that gives a 
distortion-free 90° angle of view. 
The 500 EL/M motor 
Hasselblad, ideally suited for fast 
shooting and remote control 
operation. 
And then, the superb Hasselblad 
2000 FC, with an electron- 
ically-controlled shutter 
that provides speeds up to 
1/2000 second. 
As your needs grow, 
you can modify your 
Hasselblad accordingly by 
interchanging the lenses, 
viewfinders and film backs, 
as well as utilizing any of 
H A 
When 
It takes a full 
year to make a 
Hasselblad camera. 
Almost every part right down to the 
smallest screw, is made by Hassel- 
blad. There is no mass production 
involved. All the parts are assembled 
by hand, and fit together with 
extraordinary precision. 
A Hasselblad is designed and 
constructed to give long years of 
optimum performance to the 
professional photographer, who 
depends on his camera for his 
livelihood. Consequently, a 
Hasselblad camera is both rugged 
and sensitive — an exquisitely 
responsive photographic instrument 
of the sturdiest construction. 
Because a Hasselblad gives 
performance far beyond that of 
other cameras, the 
Hasselblad design 
philosophy 
centers around 
"continuity” 
the numerous 
accessories. 
You can even 
change film 
formats — something 
you can’t do with other cameras. For 
example, you can shoot in the truly 
ideal 2 l A” square format that makes 
it easy to view, frame and focus, and 
that results in an image 3'/$ times 
larger than 35mm. Or simply snap 
off the film magazine back and 
instantly replace it with a 6 x 4.5 cm 
format magazine, which enlarges to 
8" x 10". Your third choice is to 
shoot "superslides” that project on 
any 35mm projector, but give you 
twice the image area of 35 mm, 
dramatically filling the screen. 
So, while a Hasselblad costs 
more, it’s easy to see why so many 
serious photographers feel they can’t 
afford to be without it. 
See your Hasselblad 
franchised dealer or write for 
one of our bulletins on 
square composition, and a 
comprehensive brochure on 
the Hasselblad system to: 
Victor Hasselblad Inc., 
Dept. A- 14, 
10 Madison Road, 
Fairfield, N.J. 07006. 
