Will the trials and tribulations of 
the automobile industry never end? 
First came the Environmental Pro- 
tection Agency and the need to re-engi- 
neer to meet the emission requirements. 
Then came the gas crises and 
the need to re-engineer to meet the de- 
mands of the gas pump. 
Then came last year’s money 
crunch and the most serious challenge 
of all: the enlightened consumer. 
And, with a certain predictability, 
the luxury sedan makers of the world 
reacted by bringing forth a slew of 
"revolutionary” new automobiles, each 
radically re-engineered to answer the 
perfectly reasonable question, “What is 
it that makes an expensive car worth 
the money?” 
A question perhaps uniquely 
answered by the BMW 528i. 
TECHNOLOGY DECADES AHEAD 
OF THE COMPETITION. 
As some of the world’s most ex- 
alted automobile manufacturers rush to 
update anachronistic technology— cut- 
ting cylinders, resorting to diesel fuel, 
tinkering with all manner of electronic 
gadgetry— one caveat should be ob- 
served: evolution, as any automotive ex- 
pert will testify, is always far preferable 
to revolution. We are, after all, dealing 
with a machine made up of several thou- 
sand parts. 
Which is perhaps the most con- 
vincing argument for owning the BMW 
528i. A car developed and refined over 
two decades. An engineering concept 
so basically sound that an era of auto- 
motive restrictions has, if anything, prov- 
en it to be even more correct. 
A SYNERGISTIC USE OF 
ELECTRONICS AND MECHANICS. 
Car and Driver magazine has seen 
fit to predict, "In the not-too-distant 
future, most cars will be equipped with 
some form of electronic fuel injection 
simply because it is a more precise fuel- 
delivery system.” 
Far from just beginning to dabble 
in the sophisticated arena of electronics, 
BMW installed such a system in 1975. 
With every engine revolution a 
computer receives and assesses signals 
from electronic sensors within the 
6-cylinder engine itself. Then instantly 
determines the precise air/fuel mixture 
to be injected into the cylinder ports— 
optimizing emissions, fuel consumption 
and power development to a degree 
once considered merely within the realm 
of academic theory* 
So flawless is this marriage of 
electronics and mechanics that it has 
resulted in a virtual automotive paradox: 
an engine which not only performs with 
more fuel efficiency but with more 
power as well. 
THE DRIVER COMPLETES THE 
MECHANICAL CIRCUIT. 
The interior of the 528i, while clas- 
sically restrained in style, denies its oc- 
cupants nothing with regard to appoint- 
ments or accessories. 
But, perhaps because of our in- 
volvement with motor racing, we take a 
wholly different approach to the interior 
of an automobile. 
An approach which includes the 
driver as a functioning part of the car. 
A standard 5-speed transmission 
(automatic is available) affords the 
unaccountably unique opportunity to 
pick and choose one’s own gears. 
An advanced suspension system- 
independent on all four wheels— provides 
what one automotive journalist hailed as 
“a confidence-inspiring stability.” Giving 
the driver an uncanny feel for the road. 
EXTRAORDINARY ENGINEERING IS 
AN EXTRAORDINARY INVESTMENT. 
BMW has always contended that 
only one thing makes an expensive car 
worth the money: Extraordinary engi- 
neering. 
The BMW 528i has itself turned 
that contention into fact. 
For, according to the Oct. 1980 
NADA Used-Car Guide, over the past 
5 years, the 5 Series has retained an as- 
tonishing 77.9% of its original price. 
A figure which neither the Mer- 
cedes 280E, nor the Jaguar XJ6. nor 
Cadillac can approach. 
If you find the notion 
owning a BMW intriguing, 
phone your nearest BMW 
dealer and arrange a thor- 
ough test drive. 
THE ULTIMATE DRIVING MACHINE. 
BMW. MUNICH. GERMANY 
•For example, the BMW 528i (with 5-speed standard transmission) delivers [18] EPA estimated mpg. 30 estimated highway m eage and. based on these figures, an estim ated mpg range of 12951 
mi and a highway range of 492 mi (Naturally, our fuel efficiency figures are for comparison purposes only Your actual mpg and range may vary, depending or speeo. weather a^c trip e - f*” Uj r act -a 
highway mileage and highway range will most likely be lower.) © 1981 BMW of North America. Inc. The BMW trademark and logo are registered trademarks of Bayerische Motoren Werke, AG. 
