AS LUXURY 
SEDANS BECOME 
MORE EXPENSIVE, 
HCR INHERENT 
WORTH BECOMES 
MORE CRITICAL. 
Due to a variety of eco- 
nomic ills, the day has fi- 
nally arrived when the price 
of a luxury automobile can 
rival that of a small house in 
the country. 
A disturbing trend that 
has forced many otherwise 
casual automobile buyers 
to scrutinize their potential 
purchases as never before. 
At BMW we are not 
alarmed by this newly en- 
lightened consumer. 
For when one examines 
the features that truly mat- 
ter in a luxury sedan— perfor- 
mance. craftsmanship and 
resale value— no other ex- 
pensive automobile justifies 
its price quite so thoroughly 
as the BMW 733i. 
Accounting, no doubt, for 
the fact that last year 
the demand for the BMW 
733i outpaced even our 
most optimistic predictions. 
EVOLUTION IS 
PREFERABLE 
TO REVOLUTION . 
With a certain predicta- 
bility, automakers reacted 
to the realities of the 1980’s 
by bringing forth a plethora 
of “revolutionary” re-engi- 
neered cars. 
The 733i, however, is 
hardly the result of a single 
year’s rush to build an en- 
lightened automobile. 
Indeed, decades ago, 
when luxury car manufactur- 
ers were building ever larger 
cars, reckless in their con- 
sumption of fuel. BMW was 
championing such avant- 
garde concepts as six-cylin- 
der engines, sensible piston 
displacements and impres- 
sive power-to-weight ratios. 
The BMW 733i’s 3.2- 
liter, fuel-injected power plant. 
for example, is the product 
of millions of miles of testing 
and refinement— on and off 
the great racecourses of 
the world. 
Its double-pivot suspen- 
sion system has been 
described by Car and Driver 
magazine as “...the single 
most significant break- 
through in front suspension 
design in this decade." 
A five-speed standard 
transmission (automatic is 
available) affords one the 
unique opportunity to pick 
and choose one's own gears. 
ELECTRONIC INNOVATION 
THAT GOES BEYOND A 
DIGITAL SPEEDOMETER . 
On the BMW 733i, our 
electronic computerized 
monitoring system (first in- 
stalled by BMW in 1975) 
plays a far more important 
role than mere decoration: 
it actually improves the car’s 
efficiency. 
With every engine revolu- 
tion a computer receives 
and assesses signals from 
sensors deep within the 6- 
cylinder engine. Then in- 
stantly determines the pre- 
cise air/fuel mixture to be in- 
jected into the cylinder ports. 
Yet the incongruous note 
here is that BMW efficiency 
is not achieved at the ex- 
pense of the sort of exhila- 
rating performance one 
expects in a BMW— or the 
power reserves necessary 
to maneuver safely even 
under the most demanding 
conditions.* 
LUXURY. NOT 
SUPERFICIALITY . 
It would be difficult to 
imagine an appointment or 
an accessory that has been 
omitted in the BMW 733i. 
Yet, all facets have been 
biomechamcally engineered 
to achieve the perfect inte- 
gration of man and machine. 
Its seats are anatomi- 
cally correct buckets and 
covered in wide rolls of sup- 
ple leather. 
All of its vital controls 
are within easy reach of the 
driver. Instruments are 
large, well-marked and to- 
tally visible. 
So impressive is the total 
result that one automotive 
journalist was moved to 
write of the BMW 733i, ", . .to 
drive it is to know all the 
wonderful things machines 
can do for man.” 
To arrange a thorough 
test drive, we sug-^, 
gest you phone 
your nearest 
BMW dealer at 
your convenience. 
THE ULTIMATE DRIVING MACHINE. 
“The 733i (with standard transmission) delivers [H] EPA estimated mpg. 25 estimated highway nr'eage and. based on these figures, an estimated mpg range of 360 m les and a - , • 
562 miles (Naturally, our fuel efficiency figures are for comparison purposes only Your actual r- eage and range may vary, depending on speed, weather and tnc eng- • .-a'f-a £-•■. . ■ 
age and highway range wm most ' kely be lower) © 1981 BMW of North America. Inc The BMW trademark and logo are registered trademarks of Bayer s e Vrore .'.e-ke, A.G. 
