A book as unique 
as the watch itself. 
The book is S pirit of 
Enterprise — The 1981 
Rolex Awards . And the 
watch, of course, is Rolex. 
Simply put, we asked 
the worldwide scientific 
community for ideas that 
challenge the mind and 
quicken the heart. 
Projects were submitted 
for consideration in three 
broad categories: Applied 
Sciences and Invention, 
Exploration and 
Discovery, and The 
Environment. 
A distinguished 
international committee 
examined thousands of 
entries, and, after months 
of deliberation, conferred 
five Rolex Awards for 
Enterprise. The prize for each Award was 
50,000 Swiss francs and a gold Rolex 
Chronometer. 
S pirit of Enterprise details the winning 
projects, along with 
hundreds of unusual, 
imaginative and otherwise 
stimulating proposals for 
scientific investigation. 
Everything from a 
method that just might get 
useful energy from 
magnetism to how to save 
the sperm whales by 
cultivating a desert plant. 
The Rolex Awards for 
Enterprise celebrate the 
fert ility of humankind's 
imagination. And the book 
makes worthwhile, exciting 
reading, particularly if 
you’re the kind of person 
who appreciates the spirit of 
Rolex itself. 
S pirit of Enterprise — 
The 1981 Rolex Awards isn't 
a book for everybody But then again. Rolex 
isn’t a watch for everybody, either. 
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ROLEX 
SPIRIT OF 
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THE 1981 ROLEX AWARDS 
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The Rolex Awardt 
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Created by Montres Rolex S. A. 
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^ enterprise 
Spirit of Enterprise — The 1981 Rolex Airards, 160 pages, suggested list price, S15.95. 
Published by HI H. Freeman and Company, 660 Market Street, San Francisco, California 91101, USA. Or through your 
bookstore. 
